Source Outdoor Group To Represent Barnett Crossbows

Barnett…Built for the Hunt

Barnett Outdoors
Barnett Outdoors

Tarpon Springs, FL –-( Synergy Outdoors is pleased to announce the addition of Source Outdoor Group based in Gainsville, GA as the new PR and Marketing agency for the Barnett Crossbows brand.

Source specializes in PR, marketing, communications, and media relations in the outdoor industry.

With an impressive list of clients already, Source has proven to understand what makes the outdoor world so special and why the brand message is so critical.

Aaron McCaleb, President/Owner of Source Outdoor group, comments “My team and I are so excited to be working with the team at Barnett. The products are well designed, thoughtful, and built for the hunt. We look forward to exposing a hungry, growing group of consumers to the pioneers of the crossbow industry!”

Barnett has exploded as a brand capturing more and more market share thanks to their tenacious, never-settle attitude for success. This attitude and the attitude of the team at Source Outdoor Group make a perfect marriage for the continued growth of the Barnett Brand.

Source Outdoor Group is founded on the principle that creativity is paramount to building successful marketing strategies. They believe consumers relationships with brands have profoundly changed and marketing strategies and philosophies must change or brands become stagnant and eventually lose their edge and appeal. Source focuses on developing BIG ideas to ensure differentiation in the “sea of products” and critical brand loyalty. Director of Marketing, Shelly Moore comments, “Unless you have an unlimited ad budget, which is a rarity, you can’t win on frequency alone. The message must generate top-of-mind awareness, clarity in value proposition, and a positive return on investment generated from sales.” Moore continues, “The formula is simple, make a product your customers want, listen to what your customers say, make sure it outperforms expectations, make it in the USA with American ingenuity, control quality, and price it where it is affordable and an unexpected value.” The last step in the formula is adding the marketing expertise to tell the story and Source will make sure this happens.

Barnett Crossbows is the world’s number one manufacturer of crossbows. Thanks to break-through innovations, combined with pioneering patents year after year, Barnett builds bows better, faster, stronger, and more cost effective than the competition.

For additional information visit or call 727.234.4999. Barnett Crossbows, Inc. is a division of Synergy Outdoors, LLC based out of Baton Rouge, LA.

For more information on Source Outdoor Group visit or call Aaron McCaleb 770.535.6028.