Ram Truck Brand Named Official Truck of 2012 SHOT Show

Ram Truck Mossy Oak Edition Pick-Up
Ram Truck Mossy Oak Edition Pick-Up
National Shooting Sports Foundation

NEWTOWN, Conn –-(Ammoland.com)- The National Shooting Sports Foundation (NSSF) and the Ram Truck Brand announced today an agreement that makes Ram the official truck of the 2012 SHOT Show.

“NSSF is thrilled to see the Ram Truck Brand become the official truck of the 2012 SHOT Show,” said Chris Dolnack, NSSF senior vice president and chief marketing officer.

“The quality and ruggedness of Ram trucks prove that firearms-industry companies aren't the only ones working hard to provide hunters and shooters with first-rate products to help in their pursuits afield.”

At the 2012 SHOT Show, the new Ram Outdoorsman will be on display in the Sands Expo lobby. The Ram Outdoorsman takes all of the features most useful to hunters, fishermen, campers and boaters and packages them into one model. It combines convenience, off-road capability and trailer-towing hardware in one package with a name that resonates among its intended users.

The Ram Truck Brand booth, located on Level 1 of the convention center, will also showcase a custom Ram truck.

With its sponsorship, the Ram Truck Brand joins Outdoor Channel (a Pinnacle-level sponsor), GunBroker.com, Budweiser and NBC Sports as major supporters of the SHOT Show.

The SHOT Show is owned by the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry, and is produced and managed by Reed Exhibitions. The show is the largest of its kind in the world, attracting nearly 60,000 attendees and more than 1,600 companies exhibiting firearms, ammunition, outdoor apparel, law enforcement, optics, cutlery and related products and services.

The SHOT Show will run January 17-20 at the Sands Expo and Convention Center in Las Vegas. Learn more about the show at www.shotshow.org.

About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer. As a stand-alone brand, Ram Truck is focused on truck customers — how they use their trucks and what features they'd like to see. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.

About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,800 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers. For more information, log on to www.nssf.org.