Venture Products Develops New Line Of Outdoor Products For Hunters

Infused with Microban, bringing proven solutions to the wild places.

Venture Products Camping Pads
Venture Products Camping Pads
Venture Products
Venture Products

FAIRFIELD, NJ –-( Spending even a few nights out in wilderness areas poses unique challenges, but Venture Products — a leader in foam flooring solutions — is about to make such excursions just a bit easier.

Branching out from its extensive lineup of floor mats and related items infused with Microban antimicrobial product protection, Venture is developing a full lineup of camping and recreational products. Under the brand Venture Outdoors, the company will launch the line nationwide in 2013.

“We’re excited to embark — at least figuratively speaking — on this journey into the great outdoors,” says Venture Products Partner Steve Fischer. “This new line of outdoor products is specifically designed to hold up against Mother Nature … and anyone who has spent time in the woods knows that can be difficult.”

Outdoor enthusiasts often must struggle with equipment that becomes wet from rain, river and lake crossings, and even morning dew … and then becomes covered with mold, mildew, and even bacteria. However, the Venture Outdoors products — because they incorporate Microban antimicrobial zinc technology from the time of manufacture — will actually inhibit the growth of microbes such as stain and odor causing bacteria, mold and mildew, staying clean longer. And Microban protection will last for the life of the product; it cannot wear or be washed off.

The Venture Outdoors product line will feature:

  • ● Camping pads (light-weight and ultra-light)
  • ● Camping mats (ultra-light thermal, dual-form comfort, or rollout)
  • ● Comfort zone and ultra comfort camp pads
  • ● Self-inflating camp mats
  • ● Deluxe, self-inflating rip-stop camp mats
  • ● Inflatable air beds
  • ● Interlocking campsite flooring (with or without easy drain design)
  • ● Portable fleece outdoor blanket
  • ● Air pumps

Though development continues on the new line, Venture will partner with Jordan Outdoor Enterprises, Ltd. to include the popular Realtree graphics on some of the new campsite mats. The Venture Outdoors line is scheduled to be formally introduced at the annual Outdoor Retailer Summer Market event, this August, in Salt Lake City.

Microban is a registered trademark of Microban Products Company.

About Venture Products, LLC
Established in 2004, Venture Products, LLC manufactures and markets an extensive lineup of mats and flooring products, including fitness mats and flooring (ideal for use during yoga and Pilates training, or with various types of exercise equipment), anti-fatigue flooring (perfect for home workshops and garages), and children’s play mats, along with a range of peripheral products. Microban antimicrobial technology is incorporated into many of the company’s on-floor solutions and related offerings, which are available under the brands Best-Step, Funplay, Organized by Design, Safety 1st and Shock Athletic.

Headquartered in Fairfield, NJ, Venture Products also has business locations in California and Hong Kong. Additional information on the company and its products is available by contacting [email protected] or by visiting

About Realtree
Realtree is the world’s leading camouflage designer, marketer and licensor with over 1,500 licensees utilizing the camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns.

In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places and the wildlife that resides there. In fact, Realtree is one of the nation’s leading contributors to conservation groups such as Ducks Unlimited, the National Wild Turkey Federation, the Rocky Mountain Elk Foundation and others. It promotes its products and relationships widely on television, as well as through its Web site and many other outlets.

Additional information is available at