Washington, DC –-(Ammoland.com)- Despite its name, the Humane Society of the United States is not affiliated with your local humane society. HSUS doesn't run a single pet shelter and gives only one percent of its budget to local shelters.
This is news to most Americans. According to public polling, about 70 percent of Americans mistakenly believe that HSUS is a pet shelter “umbrella group” and that HSUS gives most of its money to pet shelters.
Why the massive perception-reality gap? We can certainly thank HSUS's multimillion-dollar ad campaign. You know the formula: Slow music, B-list celebrity spokeswoman, and pictures of sad-looking dogs and cats. And that fine-print disclaimer that HSUS is independent of local humane societies? It's on less than one percent of the ads. See how the scam works?
Here's what an honest HSUS TV appeal might look like. There's no confusion, and no need for a disclaimer. But we're going to go out on a limb and guess it wouldn't be quite as lucrative for HSUS.
Video courtesy of www.HumaneWatch.org.