NASGW to Host Sales and Selling Webinar

National Association of Sporting Goods Wholesalers

Naperville, IL – The National Association of Sporting Goods Wholesalers, in association with Growth Strategy Partners LLC, is pleased to announce a webinar designed to help members grow their business.  The topic of this webinar is “Cross Selling to Grow Revenue and Profits” and will take place at 12 p.m. CST on Tuesday, December 10 2013.

Demand for firearms, hunting and shooting related products is softening from its recent ‘hyper’ demand.  This means that sales teams now need to work smarter for each sale.   Smarter means having defined plans on which customers you can sell other or complementary products to (cross selling).

Do you have defined and specific plans to increase sales?  Does it involve cross selling?  If you don’t have the names of specific customers you are targeting, and the products you are going to sell them, you do not have a plan.  In this webinar, our presenters will explain how to develop and implement cross selling programs.

Some of the topics covered include:

  • Outlining how to identify cross selling opportunities
  • Translating these opportunities into specific goals and milestones
  • Building a cross selling program
  • Scripting the conversation for your sales team
  • Developing performance metrics to measure sales success

This webinar is designed for the president, owner, and leader of sales or business development for manufacturers, representatives and distributors in the hunting, shooting sports industry.   With the sales season started and the SHOT Show right around the corner, this is the best time to re-evaluate or develop your sales programs. For additional information and registration, please visit

This session is presented by Christopher DiCenso and George Harris of Growth Strategy Partners LLC.  Growth Strategy Partners is a management consulting firm which accelerates revenue and profit growth of privately held companies by implementing their research based 7 Keys to Growth.  The firm focuses on the shooting sports industry and has worked with many companies in the industry including Benelli, Beretta, Bond Arms, CZ, Kahr, NRA, NSSF, Ruger and Surefire in addition to NASGW.  To learn more about Growth Strategy Partners please visit or call 781.837.3276.

For more information about the National Association of Sporting Goods Wholesalers, contact Moe Desmarais, President, at 630-596-9006. 1833 Centre Point Circle, Suite 123, Naperville, IL 60563 or visit the association’s website at, email: [email protected]

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