Sportsman Channel’s MeatEater Earns Top Rating in Key Demo M18-49

NEW BERLIN, WI – Sportsman Channel, the leader in outdoor television for American sportsmen, announced its award-winning and original series MeatEater earned the top spot in the M18-49 demo across all mid-sized networks* for its Thursday 2014 premiere episode. The episode also ranked second among M25-54(*). MeatEater airs on Thursdays at 8:00 p.m. ET/PT on Sportsman Channel.

“Steven Rinella and the entire MeatEater team exemplify adventure and passion for the outdoors and we’re very proud to see the ratings success reflected in their hard work,” said Graig Hale, vice president of business development of Sportsman Channel. “Steven’s spring bear adventure in Alaska is only the tip of the iceberg of adventure this season on MeatEater. The exceptional storytelling coupled with an undying commitment to outdoor heritage continues to strike the right tone with Sportsman audiences.”


*Source: Nielsen Market Breaks, Live+SD, coverage area rating, 1/9/14 8:00-8:30p ET, midsized networks (20MM-80MM Nielsen UE January 2014


About Steven Rinella:

Steven Rinella is an avid outdoorsman, writer, and television personality best known for his ability to translate the hunting lifestyle to a wide variety of audiences. He is the author of The Scavenger’s Guide to Haute Cuisine, the award-winning American Buffalo: In Search of a Lost Icon, and most recently, Meat Eater: Adventures from the Life of an American Hunter.  He’s a correspondent for Outside magazine, and his writing has also appeared in the New York Times, Glamour, O the Oprah Magazine, Men’s Journal, and more traditional hunting and fishing publications like Field and Stream and Petersen’s Hunting.


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About Zero Point Zero:  Zero Point Zero Production is an award-winning production company located in Manhattan. Founded by Executive Producers Chris Collins and Lydia Tenaglia in 2003, with Partner and Managing Director Joe Caterini coming aboard in 2009.  Zero Point Zero has produced hundreds of hours of television in over 80 countries around the world, including the Emmy Award-winning series Anthony Bourdain: Parts Unknown, Anthony Bourdain: No Reservations, Mind Of A Chef, and Gourmet’s Diary of a Foodie. Zero Point Zero has produced television series and specials for CNN, Travel Channel, Food Network, Cooking Channel, Discovery Channel, PBS, Sportsman Channel, The Weather Channel, and Bravo. Visit for additional information.


About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is the only television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. The leader in outdoor television, Sportsman Channel delivers entertaining and informative programming that embraces outdoor adventure, hunting and fishing, and reveals it through unique, surprising and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure.


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