Game & Fish Debuts Redesigned Website & New Online Editor

Sarah Kellner
Sarah Kellner
Game & Fish Sportsman magazines
Game & Fish Sportsman magazines

MARIETTA, Ga. –-(  Game & Fish/Sportsman magazines, the leading state-specific outdoor online and print publications, has launched a redesigned website designed to maximize user engagement surpassing anything seen in the outdoor space.

The new G&F pages respond to each user’s particular device, creating an optimized experience that emphasizes social sharing. Additionally, by uploading their hunting and fishing photos, users earn points that could win them new gear every month.

Game & Fish has also added Sarah Kellner as Online Editor to their digital team. Kellner will execute online and social media content as well as coordinate reports from the full-time staff of experts and a nationwide network of freelance writers dedicated to covering the latest hunting and fishing news.

“I’m excited to work with such a unique brand as Game & Fish that has so much untapped digital potential,” said Sarah Kellner of her new role. “Working at the largest digital network in the outdoors under InterMedia Outdoors gives us access to dive into the topics sportsmen and women want to read and learn.”

The redesigned mobile-friendly website ( facilitates an exciting user experience that features:

Newly Expanded Camera Corner: This new photo sharing web app allows users to upload their best hunting and fishing photos, while sharing them instantly on Facebook and Twitter. Users will also be able to customize their home page favorite species and/or photos from their state.

Geotargeting: By instantly detecting a user’s home state, the G&F site can deliver fresh, relevant content to every visitor, no matter where they live.

Contextual Targeting: This capability allows G&F to bring its users high-quality information based on their current search terms and interests. For example, a user searching for turkey hunting tips in Georgia will also be served additional turkey-hunting information, turkey recipes and related content.

See below for a preview of the new look of Game & Fish/Sportsman online:

“We are really excited to expand the brand experience for our readers, mobile and digital users. A robust digital platform is a natural extension of our successful 28-edition print approach that capitalizes on the most comprehensive network of local content through contributors from around the country,” said Game & Fish/Sportsman Publisher Peter Gross.

“And now the ability to contextually and geo target, post and share photos and customize your site will make for an even richer user experience offering many dynamic opportunities for our advertisers to connect with our audience their customer.”

Log on to today to bookmark the industry’s new favorite source for everything outdoors.

About InterMedia Outdoors:

Reaching the most avid outdoors enthusiasts across all media, InterMedia Outdoors, Inc. is recognized for the strongest brands in the industry, including Petersen’s Hunting, Guns & Ammo, In-Fisherman, North American Whitetail, Game & Fish and 10 other leading magazines that reach over 24-million readers. IMO’s network of 17 websites, including the BassFan network, attract over 36-milion annual unique visitors, and over 220 self-produced episodes of original branded hunting, shooting and fishing themed programming air on sister television entity, the Sportsman Channel. Visit for more information.