NRA Freestyle | NOIR Episode 2: “Colorways & Gun Culture”

NRA Freestyle | NOIR Episode 2: “Colorways & Gun Culture”
NRA Freestyle | NOIR Episode 2: “Colorways & Gun Culture”
NRA Freestyle
NRA Freestyle

FAIRFAX, Va. –-( On this episode of NOIR, Colion and Amy address some criticism the show's first episode received from the mainstream media and discuss the ideal experience when shopping for a gun.

Catch new episodes of NOIR every Sunday at 8 pm ET and again at 10 pm ET at

About: Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen’s group. Nearly five million members strong, NRA continues to uphold the Second Amendment and remains the nation’s leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. Visit:

  • 3 thoughts on “NRA Freestyle | NOIR Episode 2: “Colorways & Gun Culture”

    1. I’ve been thinking about this throughout the day as to why the shopping experience the hosts want largely doesn’t exist in the gun world.

      Gun stores themselves are artificially protected from fully being driven out by internet sales because of licensing requirements and the requirements for buyers to fill 4473s and pass background checks. Without that you’d be left with Walmart and the high end county club style stores, and all the middle of the road guys would die off. Online sales would replace the majority of gun shops if they could.

      Customization isn’t for manufacturers, it’s impractical to add that many SKUs. Manufacturers make standard configurations in bulk. If a distributor places an order 3-6 months to fulfill is common. They don’t leave stuff sitting on the shelf. The more variants, the lower quantity things are produced in the more expensive they are. Offering custom guns as a manufacturer often has to be a separate wing of the business to be able to function well and keep up with customer service. By offering custom guns direct, it can also demotivate dealers to sell your product as you are competing against them for sales.

      Customization is for dealers to do by having armorers and gunsmiths on site; which most of the larger stores do. Some stores are bad at selling upgrades and offering better service…but see again my statement about their place in the market being artificially protected. The profit margin from dealer price to retail is often only 10-20% on guns. Compare this to other segments of the retail world where profit margins are 50% or more and you understand why not many are motivated to bother competing against established stores.

      Another reason to avoid a more expensive box or accessories that come on the gun is manufacturers pay 11% federal excise tax on the total cost of the gun as sold. It is much cheaper for consumers to buy a case separately than for a manufacturer to include the cost of the case then add 11% to that before it’s sold to the distributor, and then the dealer charges his retail price with that case cost and extra FET figured in that increases retail cost and thus sales tax too. Because of FET there is more profit in selling accessories separately than having them packaged as one whole gun. The box or case won’t even usually be on display with the gun.

    2. The biggest problem with the gun industry isn’t the packaging or atmosphere of gun shops.

      It’s that it is populated with sales people, managers, and executives that are ignorant of how firearms are actually used, ignorant of firearms culture and values. They’re not selling products with a function; they’re selling lines on a spread sheet with certain profit margins. Businesses that are run by real shooters make and sell better products.

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