CableFAX Honors Network at annual awards ceremony in New York City
New Berlin, Wis. –(Ammoland.com)- Sportsman Channel, the leader in outdoor television for American sportsmen and women, was named “Marketing Team of the Year” by CableFAX at the annual The Faxies award ceremony in New York City on June 10. CableFAX is a leading industry trade publication. The FAXIES recognize industry leaders that achieve excellence across all areas of public relations, marketing and sales.
Sportsman Channel’s marketing team, led by Vice President of Marketing Ben Lines, was recognized in a very competitive field of entries that included: A&E Television Networks, Discovery Channel and International Media Distribution. Sportsman’s marketing team was honored for its ongoing affiliate marketing efforts in support of the network’s continued distribution growth.
Sportsman assisted Comcast with its Xfinity Home product launch that targeted the outdoor lifestyle consumer, as well as developed custom marketing solutions for other MVPDs, along with innovative and integrated consumer marketing brand and targeted programming campaigns.
In a rapidly consolidating industry dominated by massive programming groups, the Sportsman marketing team has combined consumer and affiliate marketing into one tight-knit squad of believers who, in the past year, have planned innovative consumer marketing brand and targeted programming campaigns, executed more than 25 consumer shows, attended nearly 50 cable and industry trade shows and events, as well as continued to grow its annual Hunt. Fish. Feed program.
“Sportsman Channel’s recognition by CableFAX as the ‘Marketing Team of the Year’ is testimony to the people who are passionate about this network and bring an incredible level of enthusiasm, creativity and pride to their jobs,” said Gavin Harvey, CEO of Sportsman Channel. “The FAXIES honor is a reflection of their hard work and dedication, and it’s great they are receiving public recognition for their efforts.”
Sportsman Channel also was nominated and received honorable mention recognition in the following categories: Sales Executive of the Year – Affiliate Sales (Graig Hale, VP of Business Development), Sales Executive of the Year – National Ad Sales (Jeff Brown, VP of Affiliate Sales) and Integrated Marketing Campaign – Individual Program.
About Sportsman Channel:Launched in 2003, Sportsman Channel/Sportsman HD is the only television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. The leader in outdoor television, Sportsman Channel delivers entertaining and informative programming that embraces outdoor adventure, hunting and fishing, and reveals it through unique, surprising and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. The network also is dedicated to promoting our nation’s military heroes and veterans, as well as providing a voice for conservation throughout the United States. Sportsman Channel reaches more than 36 million U.S. television households. Stay connected to Sportsman Channel online at www.thesportsmanchannel.com; Facebook, (facebook.com/sportsmanchannel); Twitter (twitter.com/SPORTSMANchnl and twitter.com/SportsmanPR) and YouTube (youtube.com/TheSportsmanChannel).