In-Fisherman Taps George Large as Associate Publisher


STUART, Fla. – -(  In-Fisherman magazine, the world’s foremost authority on freshwater fishing, announced today George Large is joining the publication as associate publisher starting immediately.

Large will be working in the Stuart, Fla. offices and will focus on developing strategic sales initiatives for In-Fisherman print, television, and digital properties.

“The In-Fisherman staff has worked closely with George for many years and we couldn’t be more excited for him to join the team,” said Steve Hoffman, senior vice president and fishing group publisher at InterMedia Outdoors. “His 30 years of experience on the sales and marketing side of the fishing-tackle business will be invaluable in developing client-specific multimedia advertising programs that help our advertisers exceed their sales objectives.”

George Large Tapped as Associate Publisher for In-Fisherman
George Large Tapped as Associate Publisher for In-Fisherman

“Over the years I've watched In-Fisherman grow into the most comprehensive freshwater fishing guide available with their great brand recognition and reach across print, TV and online. Now, by sharing my passion for fishing, it's exciting to be part of that growth,” said Large.

Large was most recently the general manager and executive vice president at Yo-Zuri America, Inc., based in Port St. Lucia, Fla. Before that he was vice president of sales and product development at the Rapala/VMC Group and director of sales, marketing and product development at Eagle Claw.

About In-Fisherman and InterMedia Outdoors:

In-Fisherman is part of InterMedia Outdoors, Inc., together they make up the strongest brands in the industry, including Petersen’s Hunting, Guns & Ammo, North American Whitetail, Game & Fish and 10 other leading magazines that reach over 27-million readers. IMO’s network of 17 websites, including the BassFan network, attract over 36-million annual unique visitors, and award winning IMOTV produces over 220 episodes of original branded hunting, shooting and fishing themed programming that air exclusively on the Sportsman Channel. Visit for more information.

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