Plano Synergy Announces Vacancy for Marketing Manager

Plano Synergy
Plano Synergy announces job opening for Marketing Manager
Plano Synergy
Plano Synergy

Plano, IL -( Plano Synergy, an innovative outdoors and wildlife organization with numerous subsidiaries, is seeking a Marketing Manager in Plano, IL.

The company is an influencer in both the hunting and fishing realms where it is a leading platform in the outdoor products industry. The employee will enjoy the benefits of being part of one of the nation's largest outdoors and wildlife corporations that maintains great influence within the industry.

Furthermore, employment with Plano Synergy will provide the employee with challenging and satisfying work. By joining our marketing team, the employee will have the opportunity to work with industry influencers, manage high profile projects, and develop one's self professionally.

Here at Plano Synergy, we place a strong emphasis on our employees and believe they are our greatest asset. It is our goal to strengthen our employees professionally while providing them opportunities to become leaders within their communities. We place our employees first because they make us who we are.

If you are interested in becoming part of the Plano Synergy team, then please review the job description below.

Job Description:

Job Title: Marketing Manager

Division: Outdoor Products

Salary: An attractive and competitive compensation/benefits package, commensurate with experience

Core Hours: Mon – Fri; 8 am – 5 pm;

Location: Grand Prairie, TX

Position Summary:

The Marketing Manager leads the marketing function for the Outdoor Division by managing product promotions through catalogue creation, on-line information, and communication at trade shows.

Job tasks are typically performed under minimal supervision with some direction from the Director of Marketing. A significant level of discretion and latitude is exercised in completing and prioritizing job tasks.

Essential Job Requirements:

  • Plan and manage marketing budget
  • Work with Director of Marketing to create and execute marketing plans for brands and specific products
  • Keep track of expenses and forecasts on a monthly basis
  • Manage processing and tracking of all marketing invoices
  • Direct media buying agency to create print and on-line media plans for all brands
  • Work with vendors to create and execute retail displays
  • Support the Sales department
  • Maintain FTP Site for all division
  • Product Images
  • Product Copy
  • Catalog PDF's
  • Logos
  • Sell Sheets
  • Manage the design and production of various sell sheets at the request of the sales group
  • Plano-grams
  • Provide plan-o-grams or plan-o-gram images for various customers at the request of the sales group
  • Special Make-Ups
  • Work with production to produce small scale SMU samples for sales such as multi-packs and shelving pack
  • Manage the design of photo mock-ups show customer logos on specific products
  • Customer Image Requests
  • Provide images of products not on FTP site (SMU's or special angles, un-propped, etc.)
  • Work with vendors to create and execute retail displays
  • Media/PR Support
  • Direct PR firms in supporting various product launches, trade shows and writer inquiries
  • Give direction to media partners on product features and provide samples of product when needed
  • Communication to external agencies to assure alignment on key product priorities for upcoming season
  • Direct internal resources to provide Pro-Staff/Field Staff support
  • Order and ship product samples as requested
  • Coordinate special event appearances
  • Coordinate vignetter production
  • Request and approve content for use on website
  • Coordinate contracts for approval
  • Other duties assigned as necessary
  • Qualifications and Experience
  • BA/BS in Business, Marketing, Communications, Journalism, or related field
  • Experience in Brand Marketing Program implementation is preferred
  • Experience with budgets, media, events, and promotions
  • Mastery of skills in Word, Excel, Outlook, and Power Point
  • Personal Dimensions
  • High energy, persistent, inquisitive, reliable, and great work ethic
  • Excellent oral and written communication skills
  • Strong project management skills, resourceful, creative, and results-oriented
  • Ability to function well in a fast-paced environment and adapt quickly to changing priorities
  • Problem-solving skills, critical thinking, analytical, and the ability to seek out and probe for information
  • Ability to travel and keep non-traditional hours while maintaining communications with Home office
  • Maintains a mature, professional, and upbeat attitude at work in making sound and prudent business decisions
  • Works independently or as a part of a team with minimal supervision and communicates essential feedback
  • Must be able to interact and communicate clearly with a broad cross section of personnel both internally to the company and external customers


About Plano Synergy

Plano Synergy Holding, Inc. is the leading US manufacturer and marketer of fishing tackle boxes, archery equipment, game cameras, protective cases and other gear for hunters, anglers and outdoor enthusiasts. The company’s market-leading brands include Ameristep Hunting Products, Barnett Outdoors, Evolved Harvest & Habitats, Flextone Game Calls, Frabill, Halo Optics, Plano, Tenzing Outdoors and Wildgame Innovations. For more than a half-century, Plano Synergy brands and products inspire people to engage in outdoor pursuits throughout the world.

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