Sportsman Channel Continues Big Ratings Growth in August

Network scores year-over-year and month-to-month ratings growth in key advertiser demographics.

Sportsman Channel
Sportsman Channel

New Berlin, Wis. –( As hunting season draws near, Sportsman Channel, the leader in outdoor television for American sportsmen and women, continues a trend of success with stellar ratings performances in the month of August.

Sportsman Channel’s ratings success in August helped propel the network to overall year-over-year growth in:

  • HH (up +20% vs. 2013),
  • M25-54 (up +32% vs. 2013)
  • M18-49 (up +21% vs. 2013)

Sportsman Channel’s year-over-year growth in prime time (M-Su 8-11 p.m.) delivered impressive ratings growth in:

  • HH (up +59% vs. 2013),
  • M25-54 (up +74% vs. 2013)
  • M18-49 (up +66% vs. 2013)

The network’s month-to-month ratings in prime time delivered growth in:

  • HH (up +49% vs. July 2014)
  • M25-54 (up +54% vs. July 2014)
  • M18-49 (up +70% vs. July 2014)

“It is evident by our year-over-year and month-to-month ratings success in August that Sportsman Channel continues ratings momentum and is the clear leader in outdoor lifestyle television programming,” said Marc Fein, executive vice president of programming and production for Sportsman Channel.

“Sportsman’s quality, adventure-filled and ‘red, wild and blue’ shows are the reason for our success and we will continue to bring viewers the very best programs on outdoor television.”

Source:  Nielsen, Live+SD, coverage area ratings; YOY Growth: Total Day, Prime (MSu 8p-11p), 7/28/2014-8/31/2014 vs 7/29/2013-8/25/2013; MOM Growth: Total Day, Prime (MSu 8p-11p), 7/28/2014-8/31/2014 vs 6/30/2014-7/27/2014

About Sportsman Channel:Launched in 2003, Sportsman Channel/Sportsman HD is the only television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. The leader in outdoor television, Sportsman Channel delivers entertaining and informative programming that embraces outdoor adventure, hunting and fishing, and reveals it through unique, surprising and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. The network also is dedicated to promoting our nation’s military heroes and veterans, as well as providing a voice for conservation throughout the United States. Sportsman Channel reaches more than 36 million U.S. television households. Stay connected to Sportsman Channel online at; Facebook, (; Twitter ( and and YouTube (


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