Sportsman Channel’s ‘Whitetail Weekend’ Partners with Prime Bows

Sportsman Channel
Sportsman Channel

New Berlin, Wis. –( Sportsman Channel, the leader in outdoor television for American sportsmen and women, has engaged in a new sponsorship with Prime Bows for the network’s Whitetail Weekend programming block.

Whitetail Weekend airs Saturdays and Sundays from 6–8 p.m. ET and includes top deer-hunting series: Full Draw Adventures, Hallowed Ground Outdoors, Bohning’s Whitetail Journey with Tim Roller and others.

Sportsman Channel is the “Home for Whitetail” with a compelling lineup of whitetail-centric programming for big game enthusiasts. For passionate whitetail viewers, the network features top names in bowhunting including: Tim Roller, Tom Miranda and more.

“Serving our fans and viewers with a schedule full of best in class whitetail hunting is our main objective during Whitetail Weekends,” said Graig Hale, vice president of business development of Sportsman Channel. “It’s great to have a key partner like Prime Bows joining us to help spread the word about this fantastic weekend destination on Sportsman Channel.”

About Prime Bows: A family-owned business from the start, the story of Prime begins in 1966. Louis “Leo” Grace Sr. started Grace Engineering in Memphis, Michigan. Over the years, the company grew and became known for developing innovative manufacturing practices and quality products. The Grace family’s homestead in Memphis and the original building that housed Grace Engineering was once an old flour mill that had been built in the 1860’s. A ledger was found on the premises that contained Thomas Edison’s signature. Edison grew up in the nearby city of Port Huron, Michigan and would bring his family’s wheat to the mill to be ground. Thomas Edison had a strong passion for innovation, and Grace Engineering and Prime have that same passion. In the 1980’s, Louis (Lou) Grace Jr., Leo’s son, took over Grace Engineering and further grew the business, focusing on precision manufacturing for demanding markets in the medical, hydraulic, and automotive industries, as well as credit card embossing.

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is the only television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. The leader in outdoor television, Sportsman Channel delivers entertaining and informative programming that embraces outdoor adventure, hunting and fishing, and reveals it through unique, surprising and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. The network also is dedicated to promoting our nation’s military heroes and veterans, as well as providing a voice for conservation throughout the United States. Sportsman Channel reaches more than 36 million U.S. television households. Stay connected to Sportsman Channel online at; Facebook, (; Twitter ( and and YouTube (