“Aimed at enhancing brand value to our dealer network, the new MAP policy protects the LaserMax brand as a premium accessory provider and preserves the company’s reputation for offering quality products,” commented LaserMax Distribution Sales Manager, Rick Storace. “In addition to protecting our competitiveness, safeguarding the image of our products is a key priority for 2015. Adopting MAP gives our dealer network every opportunity to enjoy the benefits of selling a premium brand like LaserMax, and makes a powerful statement that our dealers matter to us.”
The new MAP policy applies to all distributors and retailers, including online retailers that resell LaserMax products to consumers. The Company reports that the new MAP policy will be uniformly enforced. After taking effect January 1, 2015, dealers will have to ensure all advertised pricing is within the new MAP structure. Dealers that have not received the LaserMax MAP and MSRP price schedule for 2015 should either call their distributor or LaserMax Sales directly to receive a copy.
Now celebrating its 25th year, LaserMax is a leading innovator of premium laser systems with a growing portfolio of significant patents. Specializing in the design and manufacture of rugged and innovative firearm sighting solutions for military, law enforcement and commercial markets worldwide, the company also delivers premium laser products and optical systems for the semiconductor, aerospace, biomedical and telecommunications industries. LaserMax is an ISO 9001:2008 certified and WOSB 8(m) certified Women-Owned Small Business and has been recognized by Inc. 500|5000 as one of the fastest growing companies in the U.S. All LaserMax products are designed and assembled in a state of the art facility in Rochester, NY.