Boulder, CO –-(Ammoland.com)- The SportsOneSource Group (SOS, SportsOneSource) and Outdoor Industry Association (OIA) have entered into an agreement that will result in SportsOneSource taking full control and ownership of the OIA VantagePoint retail point-of-sale data-reporting platform.
The transaction is expected to close on December 31, 2014.
The SportsOneSource Group’s commitment to the outdoor industry will continue with a revised VantagePoint web platform available to OIA members and other retailers and vendors interested in outdoor industry data.
“This transaction comes at an important time for SportsOneSource,” explained James Hartford, CEO at The SportsOneSource Group. “SportsOneSource is introducing new branding and technology across our various data products in 2015, and the inclusion of the VantagePoint platform aligns with that strategy.”
“OIA’s goal is to provide the industry with the most comprehensive view of the outdoor market and its consumers,” said Christie Hickman, VP of Market and Consumer Insights at Outdoor Industry Association. “To that end, we are re-evaluating our market insights offerings to determine how best to serve the industry with the changing landscape of retail and consumer shopping behavior.”
OIA retail and vendor members will be able to access complimentary VantagePoint category-level data through March 31, 2015. SportsOneSource will provide the VantagePoint category-level data on a subscription basis commencing April 1, 2015. All SOS reporting retail partners will continue to have free access to the platform where they contribute data. Contact SOS at 303.997.7302 for more information. Contact OIA at 303.444.3353 for more information about member benefits.
Outdoor Industry Association
Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit outdoorindustry.org or call 303.444.3353.
The SportsOneSource Group
The SportsOneSource Group is a full service market research company delivering solutions through consumer insight research, retail insight research and retail point-of-sale trending and analysis. The company provides the most reliable, timely and comprehensive sports and outdoor industry information available in the market today. The syndicated Outdoor Brand Strength Report, Pulse of the Outdoor Consumer Report and Retail Pulse reports provide the market with clear qualitative and quantitative analysis of trends as they happen. SportScanInfo, SSI Performance, and OIA VantagePoint™ retail point-of-sale reporting is developed utilizing a proprietary SportsOneSource technology platform to compile, aggregate, and disseminate retail point-of-sale trending information quickly and accurately. Together, the insights and point-of-sale data provide a complete picture for the market. For more information about The SportsOneSource Group or OIA VantagePoint, call 303.997.7302 or email [email protected]