Bill Miller Joins Revo Brand Group As Executive Editor

Bill Miller
Bill Miller
Revo Brand Group
Revo Brand Group

MINNEAPOLIS, MN –-( Outdoor media veteran Bill Miller has joined Revo Brand Group as Executive Editor.

His focus will be content strategy and development for its portfolio of brands as well as for the clients of its go-to-market agency Primer 180.

Miller is known for his tenure at North American Media Group where he started as an Associate Editor and rose to Vice President, Media Development and Production during his 28 years with the company.

His roles included magazine editor, book author, national television host, TV producer, scriptwriter, spokesperson, editorial director, content strategist, executive, department manager, hunting and firearms blogger and more. Miller has also served as the president and chairman of the Professional Outdoor Media Association.

“Content strategy, development and management is of growing importance across every part of our business and is driving significant growth for us and our clients,” said Roy Wetterstrom, CEO of Revo Brand Group.

“We’ve known and respected Bill for many years and are thrilled to have him on board. He’s one of the best in the business.”

About Revo Brand Group
Revo Brand Group brings innovation to passion sports industries. It is the parent company of Primer 180, Real Avid and EverFire Group – three dynamic companies building brands, products, content and businesses in outdoor sports categories.

About Primer 180
Primer 180 is a marketing and brand innovation agency that ignites fresh strategic thinking and bold execution to deliver measurable results for brands and businesses.