ZEISS and Mathews Lost Camo Partner to Bring Terra ED Lost Camo Optics to Retailers

Zeiss Terra ED Lost Camo Binoculars
Zeiss Terra ED Lost Camo Binoculars
Zeiss Sports Optics
Zeiss Sports Optics

North Chesterfield, VA -(Ammoland.com)- Carl Zeiss Sports Optics, the world's leading manufacturer of premium sports optics, is pleased to announce they have partnered with Lost Camo, the exclusive pattern developed by Mathews Archery, Inc., to launch the first ever camouflaged premium binocular.

Models available will include the TERRA ED 8×42 and 10×42.

“We are extremely excited to offer our premium entry line TERRA binoculars in the Lost Camo pattern to the Mathews retailers,” stated Mike Jensen, President of Carl Zeiss Sports Optics. “This is a first for ZEISS and the premium binocular category and we couldn’t have picked a better partner. We are honored to be aligned with Mathews & Lost Camo in bringing consumers the finest in archery equipment.“

Lost Camo was developed by Mathews founder, Matt McPherson and team. It has a distinctive horizontal look that is designed to get lost in the trees above… precisely where you will be with your new Mathews No Cam HTR! Lost Camo is equally effective in all kinds of terrain, western draws, fence lines, rocky hillsides, or the Texas brush. The colors in Lost Camo are found everywhere in the country, 12 months, of the year. Designed by a bowhunter, for bowhunters, Lost Camo is the perfect addition to any bowhunters gearbag.

“100 percent of the proceeds — not the ‘majority' or ‘most of' — but 100 percent of the Lost Camo profits go towards helping people less fortunate around the world.” said Matt McPherson, Mathews founder.

8×42
  • With its compact and lightweight design, rugged construction, comfortable ergonomics and wide field of view, the 8×42 is the ideal companion for mobile hunters, birders and wildlife observers who demand quality optics for open country observation. MSRP: $388.00
10×42
  • With the 10×42, we have added magnification without adding extra weight. For situations in the field that call for a closer look, such as scoring game or observing the fine details in nature, the 10×42 delivers bright, crisp images, even in low light. MSRP: $444.00

For more information on the TERRA ED Lost Camo binoculars and all the ZEISS award winning products, please visit us at www.zeiss.com/us/sports-optics.

Technical Specifications:

8×42:
  • Magnification: 8
  • Objective diameter: 42 mm
  • Exit pupil: 5.3
  • Twilight Factor: 18.3
  • Field of view: 375 ft at 1000 yds
  • Subjective view angle: 56
  • Close focus: 5.25 ft
  • Diopter Adjustment Range: +/-4
  • Eye-relief: 18 mm
  • Pupil Distance: 57.5 – 76 mm
  • Objective type: ED
  • Prism: Schmidt-Pechan
  • Coating: ZEISS MC
  • Nitrogen Filled: Yes
  • Waterproof: 100 mbar
  • Operating Temperature: -14 / +131 F
  • Height: 5.5 in
  • Width (at an eye width of 65 mm): 4.7 in
  • Weight: 25.4 oz
  • Order No. 524205
10×42:
  • Magnification: 10
  • Objective diameter: 42 mm
  • Exit pupil: 4.2
  • Twilight Factor: 20.5
  • Field of view: 330 ft at 1000 yds
  • Subjective view angle: 60
  • Close focus: 5.25 ft
  • Diopter Adjustment Range: +/-4
  • Eye-relief: 14 mm
  • Pupil Distance: 57.5 – 76 mm
  • Objective type: ED
  • Prism: Schmidt-Pechan
  • Coating: ZEISS MC
  • Nitrogen Filled: Yes
  • Waterproof: 100 mbar
  • Operating Temperature: -14 / +131 F
  • Height: 5.5 in
  • Width (at an eye width of 65 mm): 4.7 in
  • Weight: 25.4 oz
  • Order No. 524206

Subject to changes in design and scope of delivery as a result of ongoing technical development.

About the ZEISS Group

ZEISS is an international leader in the fields of optics and optoelectronics. The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

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