“This is a big year for us,” said Jim Gekeler, CEO of Sun Optics USA. “We’re re-inventing ourselves as a company and a lot of it has to do with making ourselves more accessible to our customers.”
The new website is geared to make finding the right scope, mount, bipod or shooting accessory as easy as possible for visitors on any desktop or mobile device. Featuring a user-friendly main navigation, visitors will now be able to jump to the exact product they’re looking for directly from the homepage with ease.
The site also features all new product photography, descriptions and videos highlighting the Sun Optics USA product line. Visitors can filter their product options by selecting from different “lifestyles” including hunting, tactical, air gun and hobby.
The “Retailer Locator” page lets users enter their zip code to locate the nearest Sun Optics USA retailer.
“Our plans for creating a great experience online don’t stop here,” Gekeler continues. “We have plans to roll out an e-commerce side to the new site in the near future in an effort to make our products even more available to visitors.”
Sun Optics USA has been delivering quality and affordable rifle optics equipment, shooting sports accessories and no-gunsmithing scope mounts for over 10 years. The Burleson, Texas based company strives to deliver high demand shooting gear to their broad customer base that more established companies offer at much higher margins.
To see the website in action, visit www.sunopticsusa.com.