2014 efforts included primetime television spots (Nature Warriors) as seen on North American Hunter Television and North American Fisherman Television program. Additional outreach included nearly 100 highway billboards across the Midwest, light boxes at the Minneapolis International Airport and ads in local papers and on the radio. All touted the Clean Drain Dry prevention message.
Marketing grassroots prevention is core to the national partnership that targets outdoor audiences. Report Cover The 2014 Accomplishment Report provides an overview of the national outreach and educational efforts to raise awareness of invasive species, how to prevent their spread plus FREE opportunities for engaging America’s youth. www.StateFishArt.org
“The impacts of invasive species seriously threaten our resources and the economy of this great country. We’re grateful for partners at the Minnesota DNR, Iowa DNR, USDA Forest Service, Department of Interior, EPA and countless lake associations and other groups who contributed funds and work together to raise awareness,” said Pat Conzemius, Conservation Director at Wildlife Forever.
Invasive species ruin habitat and are the number one reason for Endangered Species listing today. Compounding effects from climate change also provide a competitive advantage for non-native plants and animals, reducing the quality of and access to healthy natural resources. Working together to raise Clean Drain Dry prevention awareness saves time, money, and in the end habitat for the next generation.
Through coordinated media marketing, grassroots outreach and consistent communications, Wildlife Forever and partners reach millions of hunters, anglers and outdoor enthusiasts each year.
About Wildlife Forever
Wildlife Forever’s mission is to conserve America’s wildlife heritage through conservation education, preservation of habitat and management of fish and wildlife. For over 27 years, Wildlife Forever has been the nonprofit conservation arm of the North American Hunting Club and North American Fishing Club, representing the conservation interests of 1 million members.