Consumer Optics Giant; Zeiss, Sponsors Rhino Conservation Awards

Annual Rhino  Conservation Awards; Sponsored by Zeiss
Annual Rhino Conservation Awards; Sponsored by Zeiss
Zeiss Sports Optics
Zeiss Sports Optics

North Chesterfield, VA -( Carl Zeiss Sports Optics, the world’s leading manufacturer in high performance sports optics, is pleased to announce that Carl Zeiss Sports Optics GmbH of the ZEISS Group will sponsor the annual Rhino Conservation Awards.

Since 2012 the annual Rhino Conservation Awards have served to recognize the remarkable individuals and organizations that protect Africa’s rhino population.

“Our products are made for the observation of nature’s miracles, therefore it is our natural interest to conserve those miracles,” says Dr Winfried Scherle, Chief Executive Officer of Carl Zeiss Sports Optics. Environmental responsibility is of key importance and ZEISS has nurtured this as a tradition within the Group. “As a company operating under the umbrella of the Carl Zeiss Foundation, the ZEISS Group has been implementing social responsibility principles for over 125 years.”

The ZEISS Group has indicated its intention to maintain its sponsorship of the Awards.

“We are very excited about our future association with the Awards,” says Dr Simone Zaha, Head of Marketing at Carl Zeiss Sports Optics GmbH. “While the South African ZEISS office has been involved informally in rhino conservation for the last three years, the Group as a whole has now made the decision to take structured action against poaching, committing to play an active role in Rhino Conservation. It is hoped that we can assist in creating more awareness about the plight of the rhino on a regional and global scale!”

Carl Zeiss joins the existing sponsor, Ms Xiaoyang Yu, Founder Partner of China New Enterprise Investment (CNEI), a China focused growth capital fund, and one of the originators of the Awards. Founder of the Awards, Dr Larry Hansen, humbly thanks the ZEISS Group for its support, adding that its international footprint will dramatically improve the reach of the Awards as nature conservation is a global issue.

“Protecting species and their natural environments must become a universal goal.”

In 2014, the stature of the Awards was confirmed as His Serene Highness Prince Albert II of Monaco accepted the position of Patron of the Rhino Conservation Initiative and the Rhino Conservation Awards. HSH Prince Albert is committed to the protection of species dangerously close to extinction, through the support of his Foundation to various preservation projects. It is hoped that this patronage will encourage international publicity and lead to the reduction of rhino poaching.

The Awards are held in collaboration with the Department of Environmental Affairs of South Africa and the Game Rangers’ Association of Africa (GRAA) – a non-profit organization with a membership of over 1500 across Africa, many of whom are rangers active in anti-poaching activities. The GRAA is dedicated to the protection, conservation and restoration of Africa’s biodiversity and wilderness for the benefit of present and future generations.

The Rhino Conservation Awards 2015 are to be held on the 27th of July and will be attended by its sponsors’ representatives, international guests and diplomats, members of the Department of

Environmental Affairs, the South African National Parks Board, media, sponsors and organizations and individuals involved in rhino conservation.

No matter how small the contribution, every effort to conserve nature should be commended. “It is always worth it to change the status quo for the future of our planet,” concludes Scherle. “Every person that is committed to nature conservation should be awarded.”

For more information about ZEISS’ and our award winning products, please visit us at or join us at

About Carl Zeiss Sports Optics

Carl Zeiss Sports Optics is a leading, international provider of premium sports optics and is part of the Consumer Optics Group of Carl Zeiss. Carl Zeiss Sports Optics, LLC is responsible for sales, marketing and distribution of its state-of-the-art binoculars and spotting scopes throughout the United States and Canada. Carl Zeiss Sports Optics’ North American headquarters is located in North Chesterfield, Va.

About the ZEISS Group

ZEISS is an international leader in the fields of optics and optoelectronics. The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

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