LaserMax Announces New Director of Commercial & OEM Sales


Rochester, NY -( LaserMax, innovator and manufacturer of the world’s most rugged laser sighting and illumination tools, today announced the appointment of Chris Gray as Director of Commercial & OEM Sales.

In his new role, Gray will be responsible for providing tactical and strategic leadership for LaserMax in the commercial and OEM sales areas. He will also work closely with the LaserMax marketing team to develop and implement effective sales programs and promotions.

Gray draws on experience in a variety of sales positions in the firearms and outdoor industries. Most recently, he held the position of Sales and Business Development Manager of handguns at Remington Outdoor Company, where he excelled at forging key retailer relationships and was recognized as a brand category 2013 Remington Rep of the Year. While leading sales for Remington’s handgun business, he also served as Western Regional Sales Representative and Key Account Manager to strategic retail operations.

Prior to Remington, Gray served as a Technical Representative for Lacrosse Footwear/Danner Boots where he was involved in the development of new sales and marketing programs and the execution of nationwide retail training programs with major sporting goods retailers across the United States. Gray holds a Bachelor of Science degree in Business Administration from the University of Oregon.

“Chris’ proven knowledge of the handgun business will be invaluable to our OEM and retail partners. He has proven his ability to develop strong relationships with key retailers in the shooting industry through creative programs and cross-department collaboration. His combined management and sales experience bring to LaserMax a vital perspective for increasing our brand awareness and retail relationships. We’re confident Chris will be a great addition to our team and offer new opportunities to our commercial retailers and OEM partners,” said Chris Tinkle, Chief Sales Officer for LaserMax.

LaserMax currently works with twenty distributors and three factory rep groups to stock thousands of retail locations that carry LaserMax products. Backed by a best in class five year warranty, the company’s popular firearm accessories offer a substantial margin opportunity for stocking dealers.

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About LaserMax

Now in its 26th year, LaserMax is a leading innovator of premium laser systems with a growing portfolio of significant patents. Specializing in the design and manufacture of rugged and innovative firearm sighting solutions for military, law enforcement and commercial markets worldwide, the company also delivers premium laser products and optical systems for the semiconductor, aerospace, biomedical and telecommunications industries. LaserMax is an ISO 9001:2008 certified and WOSB 8(m) certified Women-Owned Small Business and was recently recognized as one of the fastest growing companies in the U.S. by Inc. 500 | 5000.

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