Guns and Ammo Launches Shoot 101

SHOOT 101-logo-finalNASHVILLE, Tenn. – (Ammoland.ComGuns & Ammo announced today the launch of Shoot 101—an innovative program aimed at the growing demographic of new shooters. Shoot 101, which is comprised of digital, print and television assets sponsored exclusively by Vista Outdoor™ Inc., officially kicked off during the 144th Annual NRA Meeting & Exhibits held April 10 – 12 in Nashville, Tenn.

“As the only outdoor media company with the ability to offer true cross-platform content development, execution and marketing, KSE Outdoor Group seized the opportunity to launch this new brand in partnership with Vista Outdoor,” said Jeff Paro, CEO of KSE Outdoor Group. “It will be supported across digital, Sportsman Channel and print, and supported by KSE Outdoors’ leading shooting and hunting brands including Guns & Ammo, Petersen’s HUNTING, Handguns and Rifle Shooter.”

Shoot 101 Magazine
Shoot 101 Magazine

With Vista Outdoor as the exclusive sponsor, Shoot 101 will inspire, entertain and educate the growing audience of new shooters, and showcase a wide range of products from Vista Outdoor brands such as BLACKHAWK! ®, Bushnell®, Champion® Traps & Targets, Federal Premium®, Primos® Hunting, Savage Arms and more, integrating them seamlessly into content that will engage the ranks of all new shooters and gun enthusiasts.

“As a world leader in outdoor sports and recreation products with a portfolio of more than 30 highly-recognized brands, Vista Outdoor’s mission is to bring the world outside,” said Vista Outdoor Chairman and CEO Mark DeYoung. “Combining our experience and passion for individual outdoor recreation with KSE Outdoor Group creates a unique opportunity to educate new shooters with easy-to-digest information, safety tips, updates on essential gear, and introduce them to exciting new products.”

A new, boldly-designed Shoot 101 magazine is now available on newsstands, and hundreds of copies will be distributed at the NRA Annual Meetings. This new specialty publication covers all the shooting basics and more in an original, fresh voice designed to engage and entertain—all penned by the experts at Guns & Ammo and other KSE Outdoors’ brands that shooters trust. New shooters will enjoy the easy-to-understand publication while experienced shooters are encouraged to pick it up and pass it on to anyone they know who is interested in this content.

In addition, the custom multimedia-platform program is supported by a dynamic Shoot 101 website, which showcases shooting and related content in a bold graphic design that is fully responsive for mobile use.

Content will cover a range of topics of particular interest to new shooters; from how to choose the right firearms and ammo for home defense and hunting, to safety and range etiquette, to cleaning and gun-care tips. A full series of custom videos also will provide hands-on instruction and information that emphasizes the fun aspect of shooting and firearm ownership, while showcasing a variety of Vista Outdoor products.

Finally, Sportsman Channel will add full television integration and promotion by airing an exclusive series of custom vignettes aimed at the growing audience of new shooters. Tune into Sportsman Channel to view the informative content.

“The ranks of new gun owners and shooting enthusiasts have expanded rapidly in recent years, and their information needs and media requirements are distinct,” said Mike Carney, executive vice president, Group Publisher Hunting and Shooting, KSE Outdoor Group. “Our new Shoot 101 multimedia platform is designed to meet their desire to become more educated, proficient and safe, in entertaining formats that are fun, engaging and inspiring. The more we can motivate and encourage new shooters to become and stay involved in the firearms lifestyle, the better off our industry and the shooting sports will be.”

About KSE Outdoor Group – Publishing & Digital Media

As a premiere destination for the most avid outdoors enthusiasts, KSE Outdoor Group’s publishing and digital media division is widely recognized for its strong special-interest multichannel brands, including Petersen’s Hunting, Guns & Ammo, In-Fisherman, North American Whitetail, Game & Fish and 10 other leading magazines that reach more than 26 million readers. Its network of 17 websites, including, attract more than 38 million annual unique visitors, and hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on KSE Outdoor Group’s broadcast entities. Visit for more information


For more information on Shoot 101 contact Mike Carney, EVP, Group Publisher, Hunting and Shooting, [email protected], 309-679-5070.


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3 years ago

How do I subscribe to the print version of Shoot 101?

6 years ago

good job on magazine