NRA Unveils New Look and Video for Eddie Eagle

NRA Unveils New Look and Video for Eddie Eagle
NRA Unveils New Look and Video for Eddie Eagle


National Rifle Association
National Rifle Association

FAIRFAX, Va. –-( The National Rifle Association has unveiled a brand new look for its Eddie Eagle GunSafe program, featuring a modernized video and message from the gun accident prevention program that seeks to help parents, law enforcement, community groups, and educators navigate a topic paramount to our children’s safety.

Eddie Eagle, the program’s mascot, has delivered his crucial safety message to nearly 28 million children since the program began in 1988.

Joining Eddie Eagle is the Wing Team, a new cast of friends who help his mission to teach Pre-K through fourth grade students what to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up.

“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”

In the new video, Eddie Eagle and the Wing Team discuss firearm accident prevention with parents and law enforcement to answer common questions children might have when learning about gun safety.

The program’s refreshed look is the culmination of a year-long research and development process involving focus groups in cities throughout the United States. Moms, children, teachers, principals, and superintendents vetted the characters, storylines, and songs in order to create an effective message for children in Pre-K through fourth grade.

The updated program also includes resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit to watch the video and meet the new Eddie.

About the National Rifle Association
Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen’s group. Five million members strong, NRA continues its mission to uphold Second Amendment rights and is the leader in forearm education and training for law-abiding gun owners, law enforcement and the military. Visit

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Bandit, that would make way too much sense. Most of such media outlets are part of the left wing liberal elite who would never support responsible firearm education. Their only answer is banning and government control.


This can also be put on one of the cartoon channels to help get the message out as well.