Sportsman Channel Names Mitch Petrie Vice President of Programming

Sportsman Channel
Sportsman Channel

New Berlin, Wis. –( Sportsman Channel, a division of the Outdoor Sportsman Group Networks, has named Mitch Petrie, vice president of programming in an announcement made today. He will report to Jeffrey Wayne, executive vice president of programming and production for Outdoor Sportsman Group Networks.

Mitch Petrie
Mitch Petrie

“As an experienced producer and avid hunting and fishing enthusiast who is well known and respected in the outdoor industry, Mitch will make an immediate contribution to Sportsman Channel’s aggressive drive to become one of America’s favorite lifestyle networks,” said Wayne. “He brings a wealth of experience in production and programming, client services, business development and advertising sales.  I know he will be a tremendous asset to our team.”

Prior to joining Sportsman Channel, Petrie established Muddy Boot Productions, LLC, an award-winning, full-service television production company. Currently, among many popular programs for outdoor enthusiasts, Petrie produces the award-winning hit series Wardens on Outdoor Channel, which just wrapped its fifth season. It will air its 100th episode on Outdoor Channel in 2016.

Prior to starting his own production company, Petrie was president of Ron Schara Productions, based in Minnesota. Offering a rare blend of creative ability and operational strengths, he focused effort on building company infrastructure and developing sales pipelines. In that role, he also served as executive producer of all Ron Schara television productions including popular outdoor shows: Minnesota Bound, Due North Outdoors, Pheasants Forever Television, Backroads with Ron & Raven, FOXPRO’s Furtakers and Destination Polaris.

“This is a great opportunity for me to help take the already successful Sportsman Channel to an even higher level,” said Petrie. “Sportsman Channel has always been seen as the place where active hunting, fishing and shooting enthusiasts go to watch their favorite shows.  That will not change. I look forward to serving this passionate fan base for many years ahead.”

Petrie resides in Plymouth, Minn. with his wife, Kristin, and sons Theo (16), Aaron (13) and William (11). All five are avid hunting and fishing enthusiasts.

About Outdoor Sportsman Group

Outdoor Sportsman Group is a division of KSE Media Ventures, LLC, a subsidiary of Kroenke Sports & Entertainment (KSE) and the corporate management entity for KSE’s outdoor-related multichannel network, publishing and digital media assets. The Group is comprised of Outdoor Channel, Sportsman Channel and a 50 percent interest in World Fishing Network; 15 market leading outdoor magazines, such as Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman; and 17 top websites, including The division also includes KSE’s television production operations, including Winnercomm.

About Sportsman Channel

Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Sportsman Channel reaches more than 36 million U.S. television households. Stay connected to Sportsman Channel online at, Facebook, Twitter and YouTube.

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I would like to add that Mitch speaks fluent French and can order food and drink in German.He lived in Lyon,France for two years, Paris for two years and Sydney,Australia for two. He filled almost two passports with all his travels.Mitch is a great person…family and friends agree.I,m certain he will be fine asset to your company.I am biased..His Mom, Jane Petriee