Winchester Ammunition Receives Cabela’s Strategic Partnership Award

Winchester Ammunition Receives Cabela's Strategic Partnership Award
Winchester Ammunition Receives Cabela’s Strategic Partnership Award
Winchester Ammunition
Winchester Ammunition

East Alton, IL – -( Winchester Ammunition was recently recognized with the Strategic Partnership award by Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear.

Winchester was chosen for superior performance metrics and overall contribution to the company.

“Cabela’s has been a long-standing partner to Winchester, and for that, we are truly grateful,” said Brett Flaugher, Winchester Ammunition vice president of marketing, sales and strategy.

“This award not only shows our commitment to their company, but our commitment to building innovative products, outstanding execution and the dedication necessary to ensure we continue to be leaders in this industry.”

“It’s an honor to recognize a partner like Winchester,” said Roger Verhulst, Cabela’s senior vice president of merchandising. “The collaborative relationship we enjoy with Winchester is the foundation for building our successful business together.”

Today, Cabela’s operates 70 stores in the United States and Canada. With that comes numerous opportunities that allow companies and brands to define themselves in the retail arena.

About Winchester Ammunition

Winchester The American Legend is a global leader in sporting, law enforcement, military and personal defense ammunition production. Winchester continues to raise the bar with new products like Deer Season XP, Long Beard XR and W Train and Defend personal defense ammunition. Visit for product information or connect with us on Facebook at

Winchester Ammunition is a proud supporter of the NSSF’s Project ChildSafe. For more information on the Own It? Respect It. Secure It.SM Initiative, please log on to:

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Some “strategic” partner alright. When is the last time you saw any Winchester .22lr in a Cabelas store ? Or is Cabelas hoarding for “black friday” sales? Like I stated the other day in the .22lr shortage article causing more shooting of air rifles, when will Cabelas get some Winchester .22lr 40 grain powerpoints ? Which is an excellent small game/small varmint round. Winchester would rather produce the lousy 555/333/222 36grain or the .22lr “tactical” for AR style .22lr semi-autos because “tactical”is the current overused buzzword. Come on how “tactical” is a .22lr anyway ? Maybe someone from Cabelas should… Read more »