Off-roading and Country Music Come Together at the 33rd Annual WYCD Downtown Hoedown

33rd Annual WYCD Downtown Hoedown, Presented by Ram Trucks

West Riverfront Park Rendering
West Riverfront Park Rendering
Ram Trucks
Ram Trucks

Detroit, MI -( The best viewing area at Detroit’s largest country music festival, the Downtown Hoedown, is reserved for those who first experience the power, capabilities and performance of Ram trucks at the brand’s Ram Off-road Experience test-drive track.

The Ram Truck brand will make its lineup of award-winning vehicles available for test drives during both days of the festival, June 5-6, making the brand’s off-road test track one of the top attractions for concertgoers at the 33rd annual WYCD Downtown Hoedown, presented by Ram Trucks.

The two-day festival of country music will be held at the city’s new West Riverfront Park and will feature entertainment by more than 20 artists, including headliners Darius Rucker and Rascal Flats. The 20-acre West Riverfront Park is the newest addition to the city’s RiverWalk plan to convert 5.5 miles of riverfront into parks and public spaces.

“Few things are more natural than Ram trucks and country music, and bringing them together in our hometown is a recipe for a great time,” said Jeff Hines, Director of the Great Lakes Business Center – FCA US LLC. “We are proud to continue our sponsorship of Detroit’s Downtown Hoedown and provide concertgoers a chance to experience their favorite music with the power and capability of Ram trucks.”

Participants at the Ram Off-road Experience will be given rides with a performance driver, in either a Ram 1500, 2500 or 3500, across an obstacle course that demonstrates the truck’s capabilities, including a 30-degree wedge to demonstrate traction; rocks and logs to demonstrate articulation and stability; bumps to demonstrate suspension; and a Ram Mountain to demonstrate the ground clearance, approach and departure angles.

There is no additional fee for Hoedown attendees to participate in the experience. Participants will receive a Ram T-shirt upon completion of the test drive, which will give them exclusive access to the Ram Special Viewing Area.

The Ram Off-road Experience can be found at the Detroit’s West Riverfront Park and will be open during the following dates and times:

  • Friday, June 5, 4 p.m. − sundown
  • Saturday, June 6, noon − sundown

For more information about the Downtown Hoedown, visit

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About Ram Truck Brand

Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the most sought-after titles, fuel economy, payload and towing capacity:

  • Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
  • Best-in-class towing capability – 30,000 pounds with Ram 3500
  • Best-in-class payload – 7,390 pounds with Ram 3500
  • Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with Cummins

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.