HBO To Boxer Sergey Kovalev – NO Ammunition Logos, Too Scary for Network Viewers?

By Larry Keane
Network Should ‘Throw In the Towel’ on Censorship of Ammo Company Logo

Sergey Kovalev Tulammo Shorts
Sergey Kovalev Tulammo Shorts
National Shooting Sports Foundation
National Shooting Sports Foundation

NEWTOWN, Conn –-( Light Heavyweight World Champion Sergey Kovalev defends his title against Nadjib Mohammedi live Saturday, July 25, on HBO.

The Russian fighter has fought his way to the top with notable victories over former light heavyweight world champions Gabriel Campillo, Nathan Cleverly, Bernard Hopkins and Jean Pascal. Kovalev’s latest fight against Pascal pulled in 1.2 million viewers on HBO.

Now, as he prepares for his biggest fight to-date, and first in Las Vegas, his sponsors have told NSSF that HBO is demanding Kovalev remove the logo of Tulammo USA, a Round Rock, Texas-based ammo manufacturing company, from his boxing trunks.

Kovalev has not made a public response, but his relationship with the company is a close one. The fighter appeared at Tulammo’s SHOT Show booth this past January.

This isn’t the first time a network has taken a punch at gun companies. Last year, Daniel Defense wasn’t allowed to purchase advertisement time during the Super Bowl despite complying with NFL policies. And again in 2012 FOX Sports Media Group banned advertisements featuring firearms and ammunition from its coverage of Ultimate Fighting Championship (UFC) events.

Now, HBO seems to have decided to use the sporting arena as stage for a political debate.


TV networks are certainly free to decide what they broadcast, but the typical daily HBO fare of murder, mayhem and the glorified misuse of firearms suggests a certain degree of hypocrisy in HBO’s reported decision to ban the simple logo of a company that manufactures ammunition. It is strange that a media company such as HBO has decided to infringe on the First Amendment rights of the boxer and Tulammo by censoring what can be printed on a pair of trunks. The network is known for sometimes-violent programming such as True Detective, The Wire and The Sopranos (which coincidently featured a handgun in its logo).

Would HBO have the same inclination to censor any of their show writers or their famous talking head Bill Maher. Would they dare censor their content for political reasons?

In the fight of HBO vs. Tulammo we won’t know the victor until Kovalev appears Saturday night. But a decision by HBO to ban advertisements for lawful products is, in boxing terms, ‘a low blow,’ and we suggest that the network just as soon ‘throw in the towel.’

About NSSF  The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to

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2 guys trying to beat each other half to death is OK.
guy has advertisement on shorts for manufacturer of target shooting ammunition is not OK
Just so we’re clear, real violence is OK if there’s a “referee” involved.
Fake violence is OK, no matter how stylized or encouraging/unrealistic.
No logic required only fake fear to instill in the populace


HBO’s decision makes absolutely no sense. They have episodic tv shows with massive gun fights (True Detective) but they don’t allow a simple ad sign on a fighters trunks.


I’m glad I am not suvscribed to any cable network. They use their channels in double standards. Show violance but use actors and procedes to campaign against violance with guns. Their six twisted and use these to persuade american thgat the object not the person is bad.
Over the past six generations in my family has owned guns,and only thing the gun has been used for is supplying food and protection for family members.


And if HBO were Christian bakers, would they then be allowed to refuse to bake a wedding cake for a homosexual couple? How is it then that HBO (a very public channel, just like a celebrated “public” bakery) gets to say “NO” to advertisers? How is that in any way justified? If HBO gets to pick and choose whom it does business with, then so should we all.


Excellent analogy. Unfortunately, we know the answer.


There’s an old saying, “tell them to pound salt” that applies here.

Common Sense Tyranny

Maybe they would be happier if he would display a sponsorship by Planned Parenthood.


Is HBO now under the thumb of Hussein Barack Obama?

Dr. Strangelove

Ironic especially considering the spelling of “Sopranos” featured a pistol in place of the p. I’d drop HBO if I hadn’t already gotten rid of cable years ago.


Looks like it’s time to drop HBO. Perhaps if gun owners stop subscribing to it they’ll get the message.


Good thing I don’t watch hbo, I just do not like the programming they have.


Yup, get them in the pocketbook; they understand that.


HBO should buy the advertising spot for 3x the current money if they want to complain.