Danielson will spearhead brand growth by directing marketing strategies to increase Cannon’s profile in multiple sales channels. In addition to managing innovative and sustainable product lines, he’ll also play a key role in the development of strategic partnerships and alliances.
Danielson has more than 20 years of successful management, marketing and revenue leadership experience with small- and mid-sized organizations, as well as Fortune 500 companies. A recognized brand champion with corporate, start-up and entrepreneurial know-how, Danielson is a metrics- and revenue-driven marketing leader with a global strategic view and laser focus to achieve results.
With a career in business-to-business and business-to-consumer goods spanning a variety of categories and sales channels, Danielson has demonstrated solutions-minded strategies that drive growth and innovation through marketing and collaboration, both internally and externally.
Danielson’s expertise in brand building through strategic planning, digital marketing, new product development and promotion will help the Cannon brand reach more consumers over the coming years.
Danielson holds a B.S. in Business Administration with concentrations in Management, Marketing and Psychology from the University of Wisconsin at La Crosse.
About Cannon Safe:
Founded in 1965, Cannon Safe is the most trusted name in protection and the leader in home safe design and technology. Cannon Safe is committed to making sure every household has a way of protecting its valuables and to keep firearms secured. Designed to be part of everyday life, Cannon Safe products offer ultimate protection from fire, natural disasters and theft. Cannon Safe is the only safe company to offer free parts, free labor and free freight for safes damaged by burglary, natural flood or fire for the lifetime of the safe.
For more information, visit CannonSafe.com.