QDMA Deer Tracker Suffers a Serendipitous Accident

Quality Deer Management Association (QDMA) Deer Tracker App
Quality Deer Management Association (QDMA) Deer Tracker App
Powderhook
Powderhook

LINCOLN, NE – -(Ammoland.com)- Quality Deer Management Association (QDMA) Deer Tracker App, the reporting and research app designed to improve deer hunting for novices and experts alike, is now a little over a week old.

Already thousands of people have downloaded and begun contributing. In the process, an interesting feature came to light by accident, revealing data that may have long been lost.

The teams behind the app, including Powderhook, QDMA, Cabela’s, Bushnell, Sitka, Cabela’s Wildlife & Land Management, and Hunting Lease Network, discovered the novel use for Deer Tracker while adding Harvest Reports from the past.

The app added weather information, including pressure, wind, temp and more to dates from years gone by. It also appended sunrise/sunset and moon phase data, documenting details long forgotten.

Quality Deer Management Association (QDMA) Deer Tracker App
Quality Deer Management Association (QDMA) Deer Tracker App

Many hunters have talked about keeping a journal over the years. But, it’s safe to assume, most haven’t done it. Powderhook CEO, Eric Dinger, is one of those people. Dinger, an avid deer hunter, recently uploaded a deer he shot in 2012. The app added all of the weather information from that day and in the process backfilled everything he would have put in a journal.

“We thought this was a really fun way to use Deer Tracker. I value being able to look back at that information. It’s stuff I probably should have written down, but never got around to doing. While we engineered the app to pull weather data automatically, we never really considered how cool it would be to go back in time,” said Dinger.

To celebrate this fun new feature, app developer Powderhook recently kicked off a contest in partnership with Bushnell. One person who uploads a deer from the past will receive a Wireless Bushnell Trophy CamHD. The prize will be awarded next week.

The real prize is a memory captured in a new way. A few of the Deer Tracker stories from “deer gone by” are found below.

The app is available in the Apple App store and Google Play. Or visit www.deertrackerapp.com for more information.

 
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