In this role Blake will independently drive and manage all sales activities in the e-commerce channel of trade, with a separate focus on the business development of specialty retailer segments of Birding, Archery, Outdoor and Conservation businesses within the United States. This includes active qualification and expansion of dealer network, development of strong direct relationships with key accounts, and management of independent sales representatives in the region who are responsible for select retailers.
Blake Egan comes to Zeiss with many years of outdoor industry sales and product development experience. Blake previously worked as the owner of 10.9 Industries, LLC where he conducted industry market research, digital marketing, and product development work for a portfolio of outdoor and industrial brands. Prior to this role, Egan served as the sales manager for Marcum Capital/Opti-Logic, where he specialized in selling custom optical equipment for the industrial and sporting goods markets.
“As part of our overall growth strategy, we hired Blake to be able to provide our partners a level of digital support that is second to none in this industry,” said Michael Jensen, President of Carl Zeiss Sports Optics. “Blake‘s extensive industry knowledge, combined with his expertise in digital retail marketing, will help us develop and implement strategic sales objectives, helping all retailers improve their E-Commerce performance. He is an extremely valuable asset to our future at Carl Zeiss”
Egan has deep skills in digital marketing, e-commerce, process improvement, analytics and holds a Lean Six Sigma Certification. Egan was a former member of the US Archery Team and now enjoys the Colorado mountains, hunting, hiking, trail running and skiing.
“Zeiss has always been an iconic industry brand and being a part of this team is a true honor,” stated Egan.
“Over 100 years ago Zeiss pioneered the premium optical market, and today they continue this quest. The level of dedication that the entire Zeiss team demonstrates makes it a true honor to join this team.”
About the ZEISS Group:
ZEISS is an international leader in the fields of optics and optoelectronics. The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).
For more information, please visit www.Zeiss.com.