SIG SAUER Promotes Tom Taylor to Chief Marketing Officer, EVP of Sales

Tom Taylor
Tom Taylor

NEWINGTON, N.H. – -( SIG SAUER, Inc., has promoted Tom Taylor to the role of Chief Marketing Officer and Executive Vice President of Commercial Sales, effective immediately.

Taylor joined SIG SAUER this spring after several years at O.F. Mossberg and Sons, Remington, and Smith & Wesson. Prior to entering the outdoor recreation industry, he was an executive at Coca-Cola for more than 20 years.

As Vice President of Sales and Marketing, Taylor has guided the commercial integration of new business units, including silencers, ammunition, optics, and airguns into the world-class SIG SAUER portfolio of handguns and rifles.

“I’m very honored to take on an expanded role leading marketing and commercial sales for one of the global leaders and foremost brands in the firearms industry,” Taylor said. “It will be an exciting challenge to continue building the already proven SIG SAUER firearm brand reputation and to lead the company into expansion of its new business and product categories”.

In announcing Taylor’s promotion, SIG SAUER, Inc., President and Chief Executive Officer Ron Cohen said: “Taylor’s extensive and varied expertise gives him a clear and detailed understanding of the challenges and opportunities that lay ahead for SIG. His hands-on experience, enthusiasm, and credentials will help SIG continue to grow as a complete weapons systems provider of consumer firearms, ammunition, silencers, optics, and airguns”.

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About SIG SAUER, Inc.
SIG SAUER, Inc. is a New Hampshire-based weapons systems provider leading the industry in American innovation, ingenuity, and manufacturing. SIG SAUER® brings a dedication to superior quality, ultimate reliability, and unmatched performance that has made it the brand of choice among responsible citizens, and many of the world’s most elite military, government, and law enforcement units. As a complete weapons systems provider, SIG SAUER offers a full array of products to meet any mission parameter, from handguns and rifles to silencers, optics, ammunition, accessories, and airguns. The largest member of a worldwide business group of firearms manufacturers that includes SIG SAUER GmbH & Co. KG in Germany and Swiss Arms AG in Switzerland, SIG SAUER is an ISO 9001: 2008 certified company with approximately 1,000 employees. For more information on SIG SAUER, any of its products, or the SIG SAUER AcademySM, log on to