Smith & Wesson, Brownells Clarify Brownells/Apex Dream Gun Issue

Brownells Dream Guns
Brownells Dream Guns

Grinnell, Iowa – -( James Debney, President and CEO of Smith & Wesson, said;

“I would like to clarify that we fully support the Brownells Dream Guns Project and we appreciate that it showcases the many ways in which our customers – loyal fans of our M&P brand – can choose to customize their M&P firearms.

Our decision to contact the companies that worked on the project was intended to protect the trademarks that support the M&P brand.

When a product bears the Smith & Wesson and M&P trademarks and is purchased new with our lifetime service policy, we want to be sure that the consumer knows it has passed our demanding quality standards.

In our efforts to protect that promise and to preserve the brand that we and our customers cherish, we did not fully understand the intent of the Dream Guns® Project and we overlooked the opportunity to convey our enthusiasm for the creativity and innovation that Brownells and all of the companies involved have demonstrated.  We look forward to seeing the firearm on display at the upcoming SHOT Show in January and at the NRA in May.”

“Yesterday I spoke with James Debney, President of Smith & Wesson, who called me regarding the M&P® Brownells/Apex Dream Gun®,” said Matt Buckingham, Brownells President. “It was a simple misunderstanding about the intention of the project.  He made it clear that Smith & Wesson is excited to have their product featured in this fun and unique way.  For our part, we are honored to include it in our Dream Gun lineup. Smith & Wesson is a legendary brand in this industry and we continue to be proud partners with them.”

Brownells Dream Guns® are inspirational firearm builds to provide customization options and ideas for customers who may wish to personalize their own firearms. The guns are not sold as is, and are used on Brownells’ website and at tradeshows to display Brownells’ wide selection of items available to customize firearms.

To view Brownells’ full listing of Brownells Dream Guns®, visit the Dream Gun Page at

About Brownells

Serious About Firearms Since 1939™, Brownells is the world’s leading source for gun parts and accessories, ammunition, gunsmithing tools, survival gear and archery. With a large selection of both common and hard-to-find items, and an extensive collection of videos, articles, and gun schematics, Brownells is the expert for everything shooting-related. Committed to maintaining our great traditions, Brownells has more, does more and knows more – and guarantees it all, Forever. For more information or to place an order, call 800-741-0015 or visit Stay up-to-date with Brownells on YouTube, Facebook, Twitter and Instagram.