KJ&A, an outdoor sales rep group, to expand Sword Sights category share in the archery market with sales and marketing.
Morrisville, N.C. (Ammoland.com) – Ken Jefferies & Associates, LLC, a leading manufacturer’s representation and marketing firm within the outdoor and shooting sports markets, has signed on to represent Sword Sights, LLC, headquartered in Northwest Ohio and owned by Rodney Notestine. Sword Sights, manufacturers of a full spectrum of archery sights from introductory level bow sights to competitive archery sights, carry one of the largest lines of sights on the market today.
Sword Sights, originally founded as a family run business built on a passion for the archery sports, underwent a change in location and ownership in 2009 and continues today to deliver upon its promise of 100 percent USA made archery equipment to meet the demands of novice to expert archery. Solidly built using 100 percent CNC T6061 aluminum construction, Sword Sight products offer archers the latest state-of-the-art materials and technologies to produce sights that can withstand some of the toughest environmental conditions.
“Our market share has steadily grown over the years, yet we knew we could do better, we just needed to partner with the right team,” Notestine, owner of Sword Sights commented. “The KJ&A team is just what we need to push our brand to new levels. They are avid outdoorsmen and consummate salesmen.”
Ken Jefferies, President of KJ&A added, “Sword Sights products have a very loyal customer base so it is up to our team to continue to service this base and grow it in new territories. We are looking forward to educating and informing new dealers on the quality and performance of these archery sights.”
About Ken Jefferies & Associates, LLC:
Located in Morrisville, North Carolina, just minutes from Raleigh-Durham International Airport, Ken Jefferies & Associates, LLC is a first class manufacturers’ representation and marketing firm servicing 37 states. KJ&A offers premier sales representation, product and program development assistance, market research, strategic planning, and public relations and marketing services for industry leading manufacturers. www.kenjefferiesandassociates.com
Sword Sights, located in Northwest Ohio, designs and manufactures sighting solutions for the archery enthusiast. The sight line encompasses a full spectrum of archery needs, from introductory level bow sights to sights designed for the intense sport of 3D and Competitive Archery. Sword Sights are designed to stand up to the rigors of extreme hunting and to the vibration of repetitive shooting of today’s high speed bows. Combining innovative design with quality components and a commitment to customer service, Sword Sights back up their products 100 percent. www.swordsight.com