Trijicon Launches Nationwide Retail Initiative Aimed At Increasing Brand Awareness

Trijicon partners with Experticity
Trijicon partners with Experticity

Wixom, Mich.— Trijicon, Inc., global provider of innovative aiming solutions to military, law enforcement and individual customers, is pleased to announce their recent partnership with Experticity to utilize innovative sales programs, 3point5 and Promotive.

Implementation of these platforms allows Trijicon to connect with a vast number of optics influencers. 3point5 and Promotive provide retailers and distributors with enhanced access to brand and product information, promoting meaningful conversations and more enjoyable buying experiences for consumers at retail.

“Trijicon has a strong commitment to our dealer and distributor network,” said Chuck Wahr, Vice President of Sales and Marketing, Trijicon. “The programs we will institute through Experticity are designed to educate, inform and engage our retail partners about all things Trijicon.”

“We are very excited to be working with Trijicon again on this important project. They are industry leaders both in terms of the high quality products they create and their commitment to delivering a great buying experience to their customers,” said Tom Stockham, CEO of Experticity.

Participating dealers and distributors now have the ability to gain certification by taking lessons and completing assessments about Trijicon’s products and brand. Individuals that participate and accurately complete tests will unlock promotion and pricing incentives for Trijicon products.

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Yeah, Trijicon, everyone knows your brand, and what really stands out in our minds is how your products double the cost of the rifle they complete.

Dennis mahony

You are correct


Own one, it’s great! But, they are outside most people’s wallet size. They are the best I have used in low light situations, in daylight when you just need magnification a 300$ Nicon will do fine at 1/3 the price. That is why I own only one. Most people that hunt at night are military after men not game. Coyote hunting by moonlight is not what most hunters enjoy, by then it is cocktail time.

The Rifleman

The “brand awareness” I have leaned about Tijicon is that if the name “Trijicon” is on it, very few can afford it!