NASHVILLE, Tenn. (Ammoland.Com) – Julie McQueen with Backstage & Backroads Productions is offering a seminar on reaching women bowhunters/archers via social media at the Archery Trade Association (ATA) show on Wednesday, January 6 at 7:15 a.m. in room C111. The ATA show is held in Louisville, Ky. at the Kentucky Expo Center from January 5-7, 2016.
Her seminar is titled “Utilizing Social Media to Draw in Women Bowhunter/Archers” and will include methods to engage with women online in a respectful, thoughtful manner. “Since women make up around 40 percent of the demographic interested in bowhunting or archery, we need to make sure we have the right tools and language to engage with them online to hopefully get them to buy your product,” said McQueen.
Backstage & Backroads Productions was created by Daniel Lee Martin in 2010 and currently produces a number of outdoor TV webisodes, shows, commercials and more, including “Brotherhood Outdoors,” currently airing on Sportsman Channel.
Julie and Daniel Lee are America’s outdoor couple as they hit the road filming amazing adventures with their production studio, Backstage & Backroads Productions. Julie found her way into the hunting industry as a pro-staffer back before any other girl had even tried. She also made a name for herself in the fashion industry by working in Los Angeles, New York, and all over Europe. She just might be the only girl to fly from a photo shoot in France, land in the U.S., and climb directly into a tree stand. Daniel Lee was a professional golfer and advertising executive, but left it all behind in 1997 to pursue his dream of becoming a country recording artist. He’s toured with Willie Nelson, Charlie Daniels, Clint Black and Vince Gill, to name a few, plus annual performances at Fan Fair in Nashville. In November of 2002, Martin became the first artist signed to ChinMusic Records. His two critically acclaimed albums led to him being one of the most widely recognized independent country music artists in Nashville.
Learn more about Julie and Daniel Lee at http://backstageandbackroads.com