Sole Focus will be on Outdoor Recreation Products, Inventions and Ideas
Sarasota, FL -(AmmoLand.com)- A group of outdoor industry veterans announced today the formation of Origin Outdoor Group, the first-ever firm devoted exclusively to investing in early-stage Outdoor product companies and scaling them for sustainable long-term success.
Origin will utilize a go-to-market approach that not only creates new brand offerings for consumers, but also leverages product line extensions for manufacturers and addresses the private-label needs of retailer partners.
Origin Outdoor Group is led by CEO Scott Blackwell, the former President of Remington Outdoor Company/Freedom Group. Serving as Vice President and Chief Innovation Officer is John Giambrone, formerly of Shikari Group. The group’s Founders and Board of Directors includes Jay Scholes, Founder & President of Outtech Inc, Matt Tatusko, Founder & CEO of TrueSight Media, and Rick Chomik, who leads the Stress Outdoor practice at Stress Engineering Services.
“The vision of Origin Outdoor Group was to bring together a team of outdoor industry leaders and experts from every key discipline of the consumer product space,” says CEO Scott Blackwell. “By bringing Product Development, Engineering, Sourcing, Marketing, Branding, Advertising, Distribution, Retailing and Executive Management expertise all under one roof, we are ideally suited to identify, select, evolve and scale high-growth-potential outdoor products and companies.”
Origin Outdoor Group will search the globe for high-growth potential products and inventions, becoming an equity partner in only a few select opportunities each year. Origin then provides access to initial and long-term capital, tailored to each opportunity through its network of strategic and individual investor partners. Finally, its experienced team will establish a strategic pathway for its companies to introduce and sell their products to Outdoor sales channels and consumers, as well as work closely with Origin’s manufacturer partners and retailers to add to their current offerings.
Board of Directors member Jay Scholes shared, “Annually, my sales and marketing company, Outtech, Inc, places thousands outdoor products onto retail shelves. We are constantly being approached by entrepreneurs with great products and ideas. Buyers and consumers are always looking for newness and innovation from the market. Many of the inventors and entrepreneurs that approach us have big potential, but just aren’t ready for primetime yet. With Origin Outdoor Group, we now have a perfect vehicle to drive these high-potential products down the proper path across the finish line and into consumers’ hands.”
Blackwell adds, “The industry has great investment and acquisition support from private equity and large brands once a technology is mature in terms of viability, distribution and sales revenue, but no one is helping early stage companies get to that point. That’s where Origin comes in. Most entrepreneurs lack the resources, relationships and experience to seize their full potential. Origin Outdoor Group provides an ideal springboard for them to take off. Now it’s about finding the best diamonds in the rough.”
In addition to its Staff and Board of Directors, Origin boasts an exceptional team of high-level Advisors and Partners, each of whom bring deep experience, relationships and resources within the Outdoor and Consumer Goods industries. Origin’s key partners include:
Outtech, Inc.: Renowned sales and marketing firm with over 70 sales team members focused on distribution to small and large outdoor retailers and distributors
TrueSight Media: Award-winning media and marketing company specializing in outdoor recreation and adventure programming and advertising.
Stress Engineering Services Inc, Outdoor Division: Multi-faceted global engineering services/Test firm with over 480 engineers & staff
LPK: Global brand design agency that uses insights, strategy, creativity and innovation to transform organizations, build brands and activate ideas
QuickFire Productions: Value added, innovative outdoor-specialty video, print and sales collateral services
Help Design Co.: Acclaimed industrial design and packaging design firm specializing in consumer and outdoor products.
Asia American Partners: Global sourcing and supply chain management firm with manufacturing and assembly facilities around the world
Southwick Associates: Distinguished market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets
eFormed Partners: Premier E-commerce firm focusing on direct-to-consumer and e-commerce strategy and end-to-end execution
Firefunder – Crowdfunding for the sports community
About Origin Outdoor Group:
Head Quartered in Sarasota, Florida, Origin Outdoor Group also has locations in Cincinnati, Denver, Cleveland, and New York areas. To learn more about Origin Outdoor Group or to submit an idea, product or invention for review, visit www.origin-outdoor.com.