SIG SAUER Announces Partnership with Kyle Lamb

Kyle Lamb
Kyle Lamb

Newington, NH -( SIG SAUER, Inc., is pleased to announce a partnership with special forces veteran, author, and television personality Kyle Lamb.

A retired sergeant major with years of experience in special forces combat zones, Lamb has become one of the nation’s most-sought after instructors through his company Viking Tactics. In addition, Lamb is a highly valued consultant for manufacturers throughout the firearms and hunting industry.

Lamb will be joining SIG SAUER as a consultant, working on firearms development and training doctrine with the SIG SAUER Academy. SIG SAUER will also be sponsoring Lamb’s new outdoor television show, the Viking Chronicles, which follows Lamb’s journeys and hunts across the globe.

“Kyle is one of the unique individuals who has an incredible amount of real-world experience with firearms and tactics, but also has the ability to translate these skills into teachable moments for his students,” said Adam Painchaud, Vice President of the SIG SAUER Academy. “Coupled with his proven record of success in product development, we’re incredibly fortunate to be able to add Kyle to our team.”

For Lamb, the partnership with a manufacturer that shares a similar pedigree with elite operators was a natural fit.

“I am always looking for a better way to shoot and more innovation with the firearms I use,” Lamb said. “With SIG SAUER’s fine line of existing guns and innovation, I am honored to work with a company that meets our requirement for never resting on past performance. SIG continues to innovate, bringing great products to the Military, Law Enforcement, and citizen lines. It is also a great honor to be able to work with the folks at SIG SAUER Academy.”

Lamb is the author of several books on training doctrine and leadership, including Green Eyes & Black Rifles and Leadership in the Shadows. He can be seen hosting Guns & Ammo TV on Sportsman Channel, and his new show Viking Chronicles premieres in October 2016 on Outdoor Channel. For more information, please visit us at

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About SIG SAUER, Inc.:

SIG SAUER, Inc. is a New Hampshire-based weapons systems provider leading the industry in American innovation, ingenuity, and manufacturing. SIG SAUER brings a dedication to superior quality, ultimate reliability, and unmatched performance that has made it the brand of choice among responsible citizens, and many of the world’s most elite military, government, and law enforcement units. As a complete systems provider, SIG SAUER offers a full array of products to meet any mission parameter, from handguns and rifles to silencers, optics, ammunition, accessories, and airguns. The largest member of a worldwide business group of firearms manufacturers that includes SIG SAUER GmbH & Co. KG in Germany and Swiss Arms AG in Switzerland, SIG SAUER is an ISO 9001: 2008 certified company with approximately 1,000 employees.

For more information on SIG SAUER, any of its products, or the SIG SAUER Academy, log on to

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. J. Salazar

Kyle Lamb, a true operator and great man. I have spoke to him on a couple occasions and it was always a pleasure. A humble and respected warrior. I had a moment with a few others, to chat with Kyle at the Sig Sauer booth at Shot Show 2016. The Sig Booth had a lot of positive energy. Also a big Shout Out to Matt Willette of Sig! One of the best LE reps, in the business, and knows a thing or two about Operating.

Semper Fidelis,
J. Salazar

Roberto Obong

Kyle Lambs reputation speaks for itself. He is a well known professional and a silent operator. A successful businessman, an educator and a transfirmational leader. It’s not surprising his talents and skillsets are embraced by the public, his peers, operators alike, but also by Sig Sauer, Inc.

Semper Fidelis,

CWO4 Robert Obong