Montgomery, AL -(AmmoLand.com)- The Alabama Black Belt Adventures Association has awarded a $1,500 continuing education grant to Ann Sparks, executive director of Main Street Eufaula, Inc., to enable her to attend the Southeast Tourism Society’s Marketing College at the University of North Georgia.
“Education and training are key elements to the success of tourism and our ability to attract visitors to the Black Belt region,” said Pam Swanner, ALBBAA Project Director. “Ann has been involved in Eufaula’s tourism industry for a number of years and is very deserving of this opportunity.”
Main Street Eufaula is a regional tourism partner of the ALBBAA, working with the Association on many efforts, including last fall’s annual meeting of the Southeast Outdoor Press Association at Lake Eufaula’s Lakepoint State Park Resort. Sparks has worked as executive director of Main Street Eufaula, Inc., for 13 years. As a City of Eufaula employee, she works to promote tourism in the city – home to Lakepoint State Park, one of the state’s most popular parks as well as historic attractions such as the Shorter Mansion and the annual Eufaula Pilgrimage, Alabama’s oldest Tour of Homes.
“I am really excited about all the aspects of marketing and I have heard great things about the Marketing College,” Sparks said. “I am eager to see all the ‘trade secrets’ to incorporate into our special city.”
“Eufaula is a special city with more than 700 structures on the Historic Register and a 46,000-acre lake that is home to more than 60 fishing tournaments a year,” she said. “As of now, our efforts to attract tourists consist of working closely with Lakepoint State Park and other hoteliers to incorporate our downtown businesses into conventions, reunions and other events.”
The Southeast Tourism Society’s Marketing College provides week-long courses specific to the tourism industry. The Marketing College has provided education and networking opportunities for tourism professionals for 25 years at the University of North Georgia in Dahlonega. The students learn marketing techniques from all facets of the tourism industry from professors who are industry-related professionals from across the country.
After completing a three-year program, graduates receive a Travel Marketing Professional certification.
About The Alabama Black Belt Adventures Association:
The Alabama Black Belt Adventures Association is committed to promoting and enhancing outdoor recreation and tourism opportunities in the Black Belt in a manner that provides economic and ecological benefits to the region and its citizens.
For information, go to www.alabamablackbeltadventures.org.