NASGW Rebrands, Increases Focus on Sharing Two-Step Distribution Message

National Association of Sporting Goods Wholesalers (NASGW)
National Association of Sporting Goods Wholesalers (NASGW)

Oakbrook Terrace, IL -( The National Association of Sporting Goods Wholesalers (NASGW), the association representing shooting sports wholesalers, manufacturers and their trade partners, is proud to announce a new look.

The rebranding effort begins with the launch of a new logo featuring the tagline, “Wholesale Trust,” a nod to the important role wholesale distribution plays in the shooting sports industry. NASGW is emphasizing the critical nature of the two-step distribution services offered by wholesale companies and will soon unveil a revamped online presence through websites and social media.

“Many who’ve been involved in the industry for a long time are familiar with the NASGW Expo, which has become the top industry event each year for conducting business,” said Kenyon Gleason, NASGW president. “But outside the Expo, NASGW works hard to represent the business interests of members in a variety of other ways, through business training, education and advocacy. Our wholesale members provide countless services to retail clients, making a huge impact on the success of their businesses. We just haven’t always done a great job of telling the story and importance of wholesale distribution in the sales channel. That’s going to change.”

The two-step wholesale distribution system is the foundation that provides an efficient and effective means for products to get to retailers, customers and ultimately get put to use in the great outdoors. The new NASGW brand and logo speaks to the heritage, strength and longevity of the organization, incorporating some elements of Americana and reflects the notion that the past is important in determining the future.

The bold red text of the new logo represents the strength of NASGW. The banner and tagline of “Wholesale Trust” is the strong base that supports all that the brand and the heritage NASGW stands on.

“We are excited about the new look and our new messaging,” Gleason said. “It’s true, you can put your trust in the wholesale distribution model and our wholesale distribution members because it’s as effective today as it’s ever been. NASGW and its wholesale members have a great story to tell.”

NASGW members and partners are free to utilize the new logo on their own websites and in marketing their involvement in the organization. To download the logo, style and usage guidelines, please go to:

Or you can click on the resources tab on our website to access these files as well.

About NASGW:

NASGW is composed of leading wholesalers, manufacturers, and independent sales reps, media and service providers – both national and international – all of whom are primarily involved with hunting and shooting sports equipment and accessories industry.

For more information, visit

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