Nielsen-Kellerman Launches New Website For Long-Range Shooters to Provide Educational Resources and E-Commerce Option

kestrel ballistics logoBoothwyn, PA – Nielsen-Kellerman (NK), creators and manufacturers of Kestrel® Weather & Environmental Meters, has announced the official launch of their new website, The new site features an educational section, “Schoolhouse,” containing a regularly updated library of information for long-range shooters of all skill levels, drawn from the most respected experts in the industry; and an e-commerce section where customers may purchase quality long range shooting accessories such as scopes, range finders, weather vanes and Kestrel weather and ballistics meters, among other items.

The “Schoolhouse,” an educational resource, will contain articles and other pertinent information from Kestrel’s internal experts and product managers, as well as Kestrel’s industry partners including Applied Ballistics, Accuracy 1st, nVisti and more. The goal of the Schoolhouse section is to continuously update long-range shooters about industry advances, new techniques and how to use a Kestrel Weather Meter and ballistics calculator for improved precision and accuracy.

Products offered through the e-commerce platform will include Kestrel Ballistics Meters, in addition to other trusted long range shooting products from companies such as Bushnell, MagnetoSpeed and Accuracy 1st – making this the first time Nielsen-Kellerman will be a reseller of these top-tier items.

“As Kestrel has progressed in the long-range shooting space, we have seen that there is a real thirst for knowledge among long-range shooters. Just as we never ship a product without ensuring that it will provide accurate, reliable information, we will ensure that only contains articles, advice and products that customers can rely on. We are truly enjoying expanding our customer offering in this area.” stated Nielsen-Kellerman CEO, Alix James. “We have greatly enjoyed building relationships with other innovative, quality-focused manufacturers in the precision shooting niche, and really look forward to providing one site where in-depth information about their products can be shared.”

Designed to speak to the consumer, the site’s functionality and interactive use provides users with all the information, products and resources they need for success in long-range shooting, whether they are primarily interested in hunting, competitive or tactical shooting.

About Kestrel Weather & Environmental Meters

Kestrel Weather & Environmental Meters are manufactured by NK, which has been researching, developing and manufacturing technically advanced environmental instruments for more than 15 years and owns multiple patents on their unique features. Kestrel Weather & Environmental Meters are employed by thousands of users in hundreds of demanding activities around the world. Every Kestrel meter is pocket-sized, rugged, accurate, waterproof, easy-to-use, and backed by an industry-leading five-year warranty. Available measurements include wind speed, air flow, temperature, humidity, wind chill, heat stress index, pressure, altitude, wind direction, air density and wet bulb temperature. Advanced models in the Kestrel 4000 series add high-capacity data-logging with on-screen graphical recall and optional Bluetooth® wireless data transfer to computers and smart phones as well as built-in calculators for specialized requirements, such as ballistics firing solutions for long-range shooting and evaporation rate for concrete placement. Every Kestrel meter is designed, developed, built, tested and supported entirely in the USA. NK is proud to be both a recognized leader in Lean manufacturing and process improvement and an award-winning top workplace.

-Know Your Conditions


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5 years ago

Lets see …