The leading outdoor manufacturer deepens leadership bench with sporting goods veteran
Effective immediately, Kevin will be responsible for the commercial success of the bow hunting product lines, providing cross-functional leadership and oversight of each product—from inception through design, build and launch—in addition to the overall growth and enhancement of the entire category.
“I see a lot of great things in Kevin’s background—strong go-to-market strategy, requirements gathering and project management—and a strong knowledge of the archery category from a competitive and retail landscape that will further provide a focus strength to the brand relationship with innovative products and marketing that is the cornerstone of our growth stratagy,” said Lou Riley, President of Eastman Outdoors.
Berrgren, an avid hunter and outdoorsman that has a passion for archery and bow fishing, brings 9 years of progressive experience to Eastman Outdoors in retail and distribution in the sporting and hunting industries. Cabela’s hired him in 2007 and quickly promoted him to the archery category specialist. Berrgren most recently served as category manager for the rifle, shotgun and archery group at Brownells.
When asked about joining the Eastman Outdoors’ team, Berrgren stated, “I am thankful and very excited about joining the Eastman Outdoors Team. I look forward to contributing to Carbon Express’ product development and providing the best products available for hunters and target archers alike!”
Carbon Express, one of the leading brands in the hunting industry, is known for its precision and technological advances within the arrow and crossbow categories.
In addition, Eastman Outdoors also distributes branded Outdoor Gourmet cooking and food processing products.
About Eastman Outdoors, Inc.:
Founded in 1995, Eastman Outdoors, Inc. is based in Flushing, Michigan. The company distributes archery, crossbow, food processing and gourmet outdoor cooking equipment under the Eastman Outdoors and Carbon Express brand names.