FORT WORTH, TEXAS (AmmoLand) – XS Sight Systems recently announced a new member of its core team. Zack Kinsley joins XS Sights as marketing manager with a background in marketing and recreational and military shooting.
Due to its success in 2015, XS Sights looked to capitalize on its momentum in 2016 by growing the team, according to co-owner Kellie Brunn.
“We’re excited to have Zack join the team and grow the ‘Big Dot Advantage’ message,” Brunn said. “He knows how to maximize marketing efforts to grow brand awareness, while keeping campaign budgets on track. That makes him a huge asset for XS Sights.”
Kinsley will manage the day-to-day marketing operations of the company, as well as represent XS Sights at local shooting events and industry tradeshows to continue to grow the brand. He brings with him more than five years of marketing experience and eight years of shooting experience.
During his time in the military, Kinsley gained a deep love of firearms and, upon his exit, has continued to grow his shooting skills as a civilian. Spending much of his free time at local gun stores, he started working for a local veteran-owned gun store in Racine, Wis, gaining sales, gunsmithing and reloading knowledge along the way.
In addition to his time at Chambered gun store, Kinsley worked in marketing for Case Construction and was the account marketing manager for multiple clients at Keystone Click.
Kinsley will be representing XS Sights, along with the rest of the team, at the NRA Annual Meeting in Louisville, Ky., May 19-22.
About XS Sight Systems
XS Sight Systems is the leader in precision manufacturing of hunting and combat tactical sights, lever rails, mounts and other related products for U.S. civilians, law enforcement and military professionals. XS Sight CNCs all parts in house and only uses the best materials, including 1144 stress-proof steel and 6061 T6 aircraft grade aluminum. Visit XS Sight Systems to see all products available for sale and the company’s history.