USA–-(Ammoland.com)- TRACT Optics, a new direct-to-consumer optics line headquartered in Hummelstown, Penn., was recently awarded the coveted Outdoor Life Great Buy award for its flagship TORIC 10×42 binocular in the full-size category at the NRA National Convention in Louisville, Ky.
Outdoor Life’s annual optics test pits various optics manufacturers against a vigorous testing criteria to include resolution, low-light performance, image quality, mechanics, construction and durability, just to name a few. The TORIC 10X42 came away the winner of the Great Buy against submissions from Nikon, Steiner, Bushnell, Leupold, SIG, Trijicon and several others.
The company was launched late last year by optics industry veterans Jon Allen and Jon LaCorte, who have a combined 40+ years of optics design, product development, marketing and advertising.
“We are extremely proud and honored to have won the Great Buy award from Outdoor Life, validating our commitment to delivering to our customers a “best in class” product and experience at a reasonable price thanks to the direct-to-consumer business strategy,” said Co-Founder Jon LaCorte. “The testing standards used by the Outdoor Life test team set the bar extremely high, and to be recognized with this award in our first year is truly humbling”
TRACT’S unique direct-to-consumer business model cuts out the middleman markup that retailers add on to the product, allowing the consumer to get a product with a level of quality that would likely cost hundreds of dollars more if available through retail outlets.
“The Great Buy award proves our commitment to our customers to provide a much higher level of quality and workmanship without the cost,” said Co-Founder Jon Allen. “We strive to create not only a great product, but a great experience.”
Available exclusively at tractoptics.com, the initial product offerings are the TORIC and TEKOA binocular models, three lines of riflescopes designed for hunting, a line of caliber-specific AR models, as well as rimfire models.
TRACT’s comprehensive, educational website will serve as a resource for the optics community through blogs, videos and social media platforms like Facebook and Twitter.
Check out the complete product line by visiting www.TractOptics.com or give Tract a call toll-free at 844-747-4928 to learn more! Visit the office at 119 N. Duke Street, Hummelstown, Penn., to get a firsthand look during the hours of 9-4 pm, Monday – Friday.