Steyr Arms Announces 3rd Annual Factory Direct Sale

Steyr Arms 3rd Annual Factory Direct Sale
Steyr Arms 3rd Annual Factory Direct Sale
Steyr Arms
Steyr Arms

Bessemer, AL -( Steyr Arms will hold a three-day factory-direct summer sale of Steyr and Merkel firearms at its Bessemer, Ala. headquarters.

The company, located at 2530 Morgan Road in Bessemer, Alabama will open the doors to its spacious 3,000-sq./ft. showroom to the public from 9 a.m. until 4 p.m. on Thursday, July 14th through Saturday, July 16th to hunters and firearm enthusiasts for its third annual factory-direct sales event.

Visits to the showroom are usually by appointment only.


The Steyr Arms factory-direct sale provides an opportunity for consumers to visit the U.S. headquarters facility, learn more about the unique products the company offers, and handle everything from hand-crafted and highly embellished Merkel double rifles to the popular Steyr AUG/A3 M1 bullpup to the company’s highly regarded pistol line. Shoppers can also take advantage of some really great savings during the event.

“This is our third summer sale since we moved to our Bessemer headquarters, and both previous events have had excellent turnouts,” said Scott O’Brien, president. “This factory-direct event gives our returning customers and new buyers, alike, a very unique opportunity to peruse the largest inventory of Steyr and Merkel products anywhere in the world.”

Highlighting this summer sale will be special sales pricing on Steyr pistols and Steyr’s famous Pro Hunter, closeout pricing on a select number of discontinued and late model guns, up to $6,000 off factory demo guns and writer samples as well as other great deals on Merkel and Steyr rifle-and-optics packages and firearms. Steyr Arms also stocks accessories and parts for Steyr and Merkel firearms including optics, holsters, magazines and many other pieces of gear.

The participating local dealers in the Steyr Annual Factory-Direct Summer Sale are Simmons Outdoors, Birmingham Pistol Wholesale, Mark’s Outdoors, Nichols Outfitters, HDC Guns, and Vann’s Sporting Goods.

The Steyr Arms U.S. headquarters is easily accessible—just off I-459 at Exit 6 for Morgan Road—and sits next to the CVS distribution center. Please call 205-417-8644 for more information.

This is a great opportunity for hunters, shooters and firearm enthusiasts to view and purchase some of the world’s finest firearms at incredible prices within a breath-taking showroom of Steyr and Merkel products that’s unparalleled anywhere in the world.

This is one sale that you don’t want to miss.


About Steyr Arms:

Established in 1864 in Steyr, Austria, Steyr Arms is one of the world’s oldest and most prestigious firearms manufacturers. Steyr’s comprehensive lines of premium hunting rifles, precision sporting and tactical rifles, and pistols are technically mature, and their subtle elegance also communicates the harmony between appearance and substance. Steyr’s legendary SBS actions and cold-hammer-forged barrels are distinctive and unparalleled.

For more information, contact Steyr Arms at 2530 Morgan Rd., Bessemer, AL 35022; call (205) 417-8644; or visit

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Don Chase
Don Chase
4 years ago

Would like to purchase extra magazine for .308 Prohunter. Could your recommend source. [email protected]?