2016 ACM Entertainer of the Year will serve as the specialty outdoor retailer's first-ever celebrity marketing partner through TV, digital and social campaigns, as well as unique customer experiences
Pittsburgh, PA -(AmmoLand.com)- Field & Stream, an outdoor specialty brand owned and operated by leading omni-channel retailer DICK'S Sporting Goods, announced today RIAA's top digital country male artist of all time and outdoor enthusiast Jason Aldean as the new face of the Field & Stream brand.
Field & Stream products and stores are named for the iconic brand that has been synonymous with outdoor traditions for more than 140 years. Products are sold exclusively at more than 645 DICK'S Sporting Goods and more than 20 Field & Stream stores across the country, and on both retailers' respective eCommerce sites.
“Outdoor sports and activities have been a part of my life for as long as I can remember,” said Aldean. “Whether it was hunting with my dad and granddad, or fishing with my girls, it's always been a way for us to spend time together. So, I naturally am into what Field & Stream is all about, and am looking forward to being part of their team.”
Leading the marketing efforts is a new TV ad campaign featuring stories of some of Aldean's own outdoor traditions with his father, Barry. The new TV spot will air beginning on August 22 on ABC, ESPN the Outdoor Channel, Nat Geo, Discovery, History and more.
“We're excited to partner with Jason as Field & Stream's first brand ambassador,” said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK'S Sporting Goods and Field & Stream. “Our goal was to form an authentic partnership with someone who is genuinely passionate about hunting and fishing, and believes in building traditions through spending time outdoors. Jason was an obvious choice for us.”
To start shopping the wide variety of products, or for more information on Field & Stream and the Jason Aldean partnership, visit FieldandStreamShop.com/Aldean.
Check out the new video ad campaigns:
About Field & Stream:
Field & Stream stores and private brand products are owned and operated by DICK’S Sporting Goods, the largest sporting goods company in the country. Field & Stream products can be found at both Field & Stream and DICK’S Sporting Goods. While the stores and products share the same name, they are in no way affiliated with the magazine.
For more information, visit: www.fieldandstreamshop.com.
About Field & Stream Specialty Store:
Named for the iconic brand that for more than 140 years has been synonymous with outdoor experiences, the Field & Stream store offers a vast assortment of outdoor equipment, accessories and services in hunting, fishing, archery, camping and more. As of July 30, 2016, the Company operated more than 20 Field & Stream stores, carrying a wide variety of top national brands including Remington, Under Armour, Carhartt, Shimano, Yeti and many more, while also providing top of the line in-store services. The Field & Stream trademark is owned by American Sports Licensing LLC., and is not associated with Field & Stream Magazine.
For more information, visit FieldandStreamShop.com.
About Jason Aldean:
Hot on the heels of his 17th career No. One, Academy of Country Music's “Entertainer of the Year” Jason Aldean deploys “A Little More Summertime” to Country Radio serving as the second release from the multi-Platinum singer's newly announced seventh studio album THEY DON'T KNOW (Broken Bow Records), available Sept. 9. Aldean has teamed up with longtime producer Michael Knox on the forthcoming album along with the same band on-and-off stage for a full decade. The new music follows the coveted ACM Triple Crown winner's OLD BOOTS, NEW DIRT which debuted at the No. One spot on Billboard's Country Albums Chart, earned its PLATINUM certification only nine weeks after release and spawned three consecutive No. Ones. Aldean has “never been afraid to let his diverse musical interests influence his sound” (The Oklahoman) as each album released has earned PLATINUM or better tallying more than 14 million album sales. Aldean is currently headlining his SIX STRING CIRCUS TOUR which includes an upcoming double-header at Fenway Park.
For more information on new music and a full list of tour dates, visit www.jasonaldean.com.