July Continues Strong Sales Growth Trajectory Among Top Brands: Coverage of New Product Intros, Award Recognition, Savvy Media, Social Media
Wilton, CT -(AmmoLand.com)- Industry Growth
The firearms market grew 6% from June to July, with the breakout at:
Category Leaders
These categories were led by the following brands and models in terms of units sold:
Biggest Sales Increases Month-over-Month
As is true every month, some brands show larger increases than others, and some show declines. We looked at the biggest gainers as a % of total sales in July (factoring out small brands who didn’t have a material impact on the industry). The winners were:
The reasons for the unit sales increases are varied and can be attributed to many factors, many of which are trade secrets and market dynamics.
However, in researching each of these brands and their press coverage in the past month or two, we saw that several:
- Introduced new products or product extensions, including Daniel Defense and Benelli.
- Received favorable reviews or won awards, like DPMS, Taurus and Beretta.
- Others, like Springfield, continued their push into stronger digital advertising and content publishing.
- Lastly, there are likely impacts from inventory liquidations from The Sports Authority and others due to industry consolidation.
About MarketPlace Insight:
MarketPlace Insight is a data and analytics group focused on providing precise and meaningful business insights for the active enthusiast market. As a sister company to the largest outdoor enthusiast auction site, we have access to a data set of buying, selling, pricing and demographic data. Our solutions provide actionable insights allowing businesses to develop strategies that will increase margin, customer penetration and overall growth. Contact: [email protected].
For more information, please visit www.MarketPlaceInsight.com.
Great to hear all the feed back and I understand the thought process and intelligent comments behind all. Sorry I got the Grendel part misunderstood, Grendel makes a 22cal magnum also. I am not and I mean not an antigunner but I still maintain this was a Major P.R. blunder by Keltec. If any tool was used to kill another human being whether it be a Chevy or a 2 x4 we do not see manufactory’s giving tours to the ones using their products. Thanks, Lloyd
I’m proud to have been a part of statistical history for KELTEC’s July increase. In July, I added a KELTEC PF9 to my collection.
Gun violence is just a term the communist gun grabbers have started using in order to connect the two -violence and guns . It’s completely wrong ! Criminal violence. Is what’s happening here! The gun as an inanimate object is no more dangerous than a car. It’s the operator,user committing the violent act! But they have never let the truth get in their way! It’s all part of the social censureship plan. To get the public to fall in line with them and end free thinking in the masses.
who compiled this load of bulls,,t Just another advertising gimic
Each time I see Kettec mentioned I cringe, I thought at one time I would buy myself a PMR 30 but got a Grendel instead. I changed my mind after they gave George Zimmerman a grand tour of their manufacturing plant. I thought this act was a direct insult to all the families that have suffered from gun violence.I do not think this have ever been done by any other manufacturer, iit was their way of saying to people, gee look how our guns kill,..shame,shame….I think Keltec made a major blunder and need to issue an apology to all people… Read more »
#thatBLUEtrigger