July Continues Strong Sales Growth Trajectory Among Top Brands: Coverage of New Product Intros, Award Recognition, Savvy Media, Social Media
Wilton, CT -(AmmoLand.com)- Industry Growth
The firearms market grew 6% from June to July, with the breakout at:
These categories were led by the following brands and models in terms of units sold:
Biggest Sales Increases Month-over-Month
As is true every month, some brands show larger increases than others, and some show declines. We looked at the biggest gainers as a % of total sales in July (factoring out small brands who didn’t have a material impact on the industry). The winners were:
The reasons for the unit sales increases are varied and can be attributed to many factors, many of which are trade secrets and market dynamics.
However, in researching each of these brands and their press coverage in the past month or two, we saw that several:
- Introduced new products or product extensions, including Daniel Defense and Benelli.
- Received favorable reviews or won awards, like DPMS, Taurus and Beretta.
- Others, like Springfield, continued their push into stronger digital advertising and content publishing.
- Lastly, there are likely impacts from inventory liquidations from The Sports Authority and others due to industry consolidation.
About MarketPlace Insight:
MarketPlace Insight is a data and analytics group focused on providing precise and meaningful business insights for the active enthusiast market. As a sister company to the largest outdoor enthusiast auction site, we have access to a data set of buying, selling, pricing and demographic data. Our solutions provide actionable insights allowing businesses to develop strategies that will increase margin, customer penetration and overall growth. Contact: [email protected]
For more information, please visit www.MarketPlaceInsight.com.