Levi’s ‘No Guns’ Request in Keeping with Past Company Actions

By David Codrea

How would these guys respond to Chip’s “respectful request”? (Levi tweet with a bit of help to illustrate a point)

USA – -(Ammoland.com)- Twitter reactions to Levi Strauss & Co. asking customers not to bring guns into its stores are being dominated by pro-gun sentiment at this writing, with promises to buy someone else’s jeans overwhelming the handful of supporters who “think” being disarmed makes them safer.

The open letter statement itself, while giving “progressives” a false sense of victory to crow about, is actually pretty tepid. Mindful that a significant number of customers are flyover country/red state gun owners, CEO Chip Bergh took pains to frame it as “a request not a mandate.”

That’s probably smart, although the timing of the move right after seeing the vulnerability of yet another “gun-free zone” at Ohio State wasn’t.

Police are the “only ones” exempted, of course. Everyone knows where that term came from, right? And I trust you’re aware of who is responsible for negligent discharges more often than not when I routinely document the media using the phrase “the gun went off”?

Still, if Bergh is so sure about their request being “with the safety and security of our employees and customers in mind,” he should have no problem issuing a follow-up statement along these lines:

Levi Strauss & Co. agrees that a legally-binding special relationship exists with law-abiding customers on our premises who have disarmed to comply with our request. Because we have asked them to be unarmed, we hereby agree to assume responsibility for their personal safety and protection, and admit  and accept liability should we fail in this duty.

They won’t of course. Nor, based on the “respectful request” is Bergh eager for heartland customers to know about his company’s consistent history of anti-gun activism. Fortunately, longtime gun owner rights advocates, along with the Internet Archive/Wayback machine, do not forget.

From a Jan. 2000 Jews for the Preservation of Firearms Ownership alert:

Levi Strauss, the makers of the jeans we are so fond of buying, is taking your money and contributing heavily to PAX. PAX is an organization circulating a petition to broaden the reach of the federal government to disarm America.

And they just had to stick their noses in it again several years later, as I documented in emails from their corporate consumer relations flack:

Levi Strauss & Co. believes deeply in the importance of equality, social justice, community involvement and corporate citizenship … In this time of need, we encourage you to give what you can at www.oxfamamerica.org.

OXFAM? They’re the international citizen disarmament zealots who are conjoined with IANSA to stump for a global gun grab. If they get what they want, they won’t “respectfully request.” And it will be mandatory.

Levi’s whole “Pioneers in Justice” effort smacks of globalist SJW “progressivism.” In that context, “pioneers” becomes reminiscent of  another effort at institutionalizing “social change.

The obvious and moral solution for gun owners is to make a rational free market decision: Do you want to continue patronizing a company that works against your interests and your safety, or can you buy jeans from a company that just wants to sell you denims? So naturally, leave it to the rabid “progressives” to headline a “tweet” from one obscure, anonymous racist (therefore one of unknown real loyalties, with 155 followers and who didn’t even join until July 2016) and tar everyone suggesting a boycott with the anti-Semite brush.

It’s what they do to try and intimidate citizens from opposing their agenda. And we know which side Levi Strauss takes.

David Codrea in his natural habitat.

About David Codrea:

David Codrea is the winner of multiple journalist awards for investigating / defending the RKBA and a long-time gun rights advocate who defiantly challenges the folly of citizen disarmament.

In addition to being a field editor/columnist at GUNS Magazine and associate editor for Oath Keepers, he blogs at “The War on Guns: Notes from the Resistance,” and posts on Twitter: @dcodrea and Facebook.

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John Wirts

I for one say that anyone who designates a “gun Free zone” or in criminalese ” target Rich Enviornment” , ought to be criminally and civilly responsible for any injury or death occouring in their Gun Free Zone”. That is the president, ceo , board members, or any other entity or group making this decision, including politicians incase of government “gun free zones” This would mean that if they chose to restrict guns and a mass shooting occours in their “zone” They and the purpretator would be charged with crimes if a customer dies the purperator is charged with murder,… Read more »

Jason Browning

Damn I’m not going to get rid of my Levi’s but they have lost my business! I will not be buying anymore Levi’s but will continue to conceal carry in my Levi’s! How do they like that!

Glen Healey

I buy mine at bass pro 9.99 a pair on black Friday F_ _k Levi

marc disabled vet

They Forgot about Bikers !
Most of the riders I know ,
wear them. I think that is
about to change !


I require my pistol with me when buying pants, as I carry IWB.
Also, I require my pistol with me. Period.


I haven’t bought Levi’s since ’02 when they stopped making them here. Do some research. There are few jeans still made in the US.


I will burn my levi’s and they will not have to worry about my safety. A “NO FIREARMS” sign is not much protection in my book, it fact is is an invite to some who want to cause mass harm.


Boom…. Levi’s will no longer be bought or worn in my household. Stupid move Mr. Bergh. HELLO WRANGLER !

Edward Allen

Once again, the question is. Will the NRA or NGOA or CalGuns…… start posting the names of businesses that are Anti 2A?

I certainly don’t want to support organizations that are against my rights.

Tenebris Vi

A simple Google search, then THIS…
a link to the NRA’s list is included within the text.

Edward Allen

Thank you!


Well no Levi’s for me….

Jim Peoble

I’m sure this notification will improve sales in the Levi stores, bull crap. This is a stupid move that will only cost Levi customers. I guess that if their that successful they can afford to alienate the hunters, hikers and many other outdoor people that would ordinarily wear their products. After wearing Levi products for 68 years, I will no longer deal with them.
Jim Peoble


We should label these gun free zones as DANGER ZONES….. Criminals for gun free zones….

I know I’d be afraid to go to any store that even carried levi’s which is now a lighting rod for trouble in my book..
are they made in china?


Mexico made now i think…along with Wranglers….i now buy US made “Round-House Jeans” or “Gussett Brand Jeans” or “Ely”—– there are some other brands still made in the USA


So the rawstory sjw wants to make one clown on Twitter reprevent the entire pro gun movement? What about an actual anti semite having a very good chance to become head of the Democrat party? A supporter of the nation of Islam for well over a decade?!?!?!


Phillip Evans

If I wasn’t afraid of getting a disease I’d tell Levi Strauss to kiss my Wrangler’s on the right back pocket!



I haven’t bought Levi’s in years for other reasons. Plus, I am NOT paying THAT much for a pair of jeans. They sure are proud of them.

Until recently, I never even thought about them having a Jewish link. I watched the movie Imperium and it was briefly discussed in one scene. I was like, oh, duh. It just never occurred to me. Tell anyone I know I’m antisemitic and they’ll laugh at you. Even my Jewish coworker!

I have to say that leftists claiming others are antisemitic is the pot calling the kettle black. They’re hardly innocent.