Weatherby Hires Gunpowder as New Communications Agency of Record

Weatherby NRA Long Range Schools
Weatherby Rifles
Weatherby Inc.

PASO ROBLES, Calif. -( Weatherby, Inc., long known for premium firearms and innovative rifle cartridges, has selected Gunpowder, Inc. to help drive the brand’s communications strategy.

In their role, Gunpowder will handle all public relations, media relations and influencer engagement.

They will also support key Weatherby initiatives including branded films, Team Weatherby, brand partnerships, trade and consumer shows and other events.

“Weatherby is committed to marketing that is as bold and smart as the guns and ammunition we create for our customers,” said Mike Schwiebert, Vice President of Marketing of Weatherby, Inc. “Gunpowder’s experience in the shooting sports and outdoor market aligns them perfectly for our communication objectives,” he added.

According to Ryan Chuckel, Founder and President of Gunpowder, “Weatherby has a legacy that is second to none and we are proud to partner with the fine people of Weatherby to usher the brand forward as they continue to innovate in every part of their business.”


About Weatherby:
Founded in 1945, Weatherby, Inc. is a family-owned company that continues to fuel the passion of hunters and shooters around the globe by building some of the world’s finest firearms. With a legacy of setting new standards in ballistics and performance, the company is committed to redefining excellence on the range and in the field. The Weatherby line features popular Vanguard rifles, legendary Mark V rifles (production and custom), Weatherby Shooting Systems Rifles, Threat Response shotguns and other shotguns in over/under, semi-auto and pump designs. Weatherby’s premium ammunition and shooting accessories are also the choice for discerning shooters worldwide. The company is based in Paso Robles, CA and invites all hunters and shooters to visit their free online communities, Facebook and on Twitter.

The latest Weatherby films can be viewed online. For more information, go to their website.


Gunpowder Inc. logo
Gunpowder Inc. logo

About Gunpowder, Inc.:
Gunpowder has quickly become a powerhouse agency in the outdoors space, driving public relations efforts in the hunting, shooting and fishing categories for iconic brands including Weatherby, Under Armour, GoPro, Minn Kota, Humminbird, Cabela’s and Ravin Crossbows. The agency is built on a commitment to driving earned media coverage and social engagement with enthusiast communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results.

More information is available at