Avidity Arms PD10, Brainchild of Personal Defense Guru Rob Pincus, Debuting at SHOT

The PD10 is a single stack (less than 1 inch wide), 10+1 capacity, lightweight, 9mm, striker-fired gun that’s ideal for concealed carry and personal defense.

Avidity Arms PD10
Avidity Arms PD10
Eagle Imports
Eagle Imports

Wanamassa, N.J. (Ammoland.com) – Eagle Imports, Inc., the exclusive distributor of Metro Arms, SPS, Bersa®, Comanche, Grand Power, Llama and Avidity Arms firearms products, is pleased to announce the debut of the Avidity Arms PD10 at booth #2610 at the SHOT Show 2017 in Las Vegas, Nevada.

Designed by renowned defensive shooting instructor, Rob Pincus, this Made-in-America pistol offers a high capacity, slim, single stack, lightweight, striker-fired pistol with concave sights that can be used for one-handed reloads.

The Avidity Arms PD10 Handgun is ideal for concealed carry and personal defense and retails at a price that’s easy on the wallet.

Avidity Arms PD10 Handgun
Avidity Arms PD10 Handgun

“I’ve taught defensive shooting skills to many thousands of people over the past couple of decades. When it comes to defensive handguns, I’ve seen what works and seen what doesn’t. I’ve talked about preferences, priorities and problems with students, peer instructors and firearms industry professionals for immeasurable hours. There’s a list of features that in my experience are ideal for a defensive pistol and there are some variables that adjust to fit specific people, roles and conditions,” said Rob Pincus, owner of I.C.E. Training Company. “There is no one perfect gun for every person and every scenario, but I know it is possible to design and manufacture a pistol that fits as many people as possible and will serve them well in worst case scenarios. The PD10 is that pistol, especially for those interested in a full-size handgun feel while shooting, but with the carryability of a single stack design. I didn’t see anything on the market that had all the features of the PD10 in a modern firearm. If you’re interested in armed personal defense, we built the PD10 for you.”

Avidity Arms PD10 Specifications:

Caliber: 9mm
Action: Striker-Fired
Capacity: 10+1
Barrel Length: 4”
Front Sight: Ameriglo Luma Glow
Rear Sight: I.C.E. Claw Emergency Manipulation Sight
Finishes: Black Nitride
Grips: Integral to frame
Construction: High impact polymer / stainless steel slide
Safety: Integrated Trigger Block and Drop Safeties
Weight: 18.8 oz.
Length: 6.94”
Height: 5.14”
Width: 1”
MSRP: $499

Lifetime Service Contract Guarantee for the Original Owner

For more information on Avidity Arms, visit https://avidityarms.eagleimportsinc.com/avidityarms.

About Avidity Arms:

Avidity Arms is the result of 100 years of combined leadership between Eagle Imports, Inc. and I.C.E. Training Company. This new line of personal defense firearms, a unique fusion of international skills and knowledge with American innovation, is the first firearm line from the new brand. The first pistol to launch from the line is the PD10, initially sketched on a napkin to become a purpose built, concealable personal defense pistol. The PD10 is the brainchild of well-known defensive shooting instructor Rob Pincus.

About Eagle Imports:

Founded in 1988, Eagle Imports is proud of its history and tradition of being an exclusive firearms distributor in the United States. Eagle is committed to fulfilling Bersa®, Metro Arms, SPS, Comanche and Grand Power’s mission in the USA and for providing the ultimate after-sale experience for all of their products. www.eagleimportsinc.com

Most Voted
Newest Oldest
Inline Feedbacks
View all comments

Good luck – Hudson H9, Remington RP9, Honor Guard 9mm, FMK 9mm..ANOTHER 9mm pistol!

Jack C.

If it proves to be reliable, I’d certainly consider buying one for an alternative summer CCW. Slim, light, adequate capacity and relatively inexpensive.

Personally, I could see it as an alternative to my G19 in the hot weather, when I need something slimmer and lighter to CCW. Again, reliability is key. I won’t carry anything less than a .38 – just don’t feel comfortable with a .380 – and a G43 is low capacity/snappy so…

Kenneth Heavrin

Looks to be well thought out. However, the problem with a new cary firearm always seems to be in the accessories. Holsters, magazines proper laser/light combos etc. I hope preparation has been made to address such issues.


Good looking pistol…

Being under 19oz may make it easy and/or comfortable to carry, but even the 9mm version will kick hard. At my age (pushing 70) and with minor arthritis, recoil is now a significant factor in gun selection. Guess I’m an “outlier” on the bell curve…