Secrets of OmniContent To Be Revealed at Texas Outdoor Writers Conference

Nick Grzechowiak
Nick Grzechowiak
Primer 180
Primer 180

MINNEAPOLIS, Minn. -( Members and supporters of the Texas Outdoor Writers Association (TOWA) will learn the principles of OmniContent and how it can drive the success of any digital marketing campaign.

Nick Grzechowiak, Executive Director of 50 Campfires and V.P. of Digital Strategy and Development at Primer 180 agency will present OmniContent at TOWA’s 2017 Annual Conference in Montgomery, Texas February 23 – 26.

“OmniContent surrounds your audience with regular, consistent content they are seeking and passionate about. In the case of 50 Campfires, it’s content covering car camping and the related outdoor lifestyle,” says Grzechowiak. “You build a relationship and a voice they trust and anticipate. Like friends.”

Grzechowiak and his team at Primer 180 leveraged an OmniContent strategy to build the 50 Campfires digital platform to an unprecedented following and response in a short, few years.

Currently 50 Campfires has more than half a million Facebook fans, 45k digital magazine subscribers, and an average of 260,000 website visitors each month.

The brand is influential in assisting major outdoor companies like Zippo, Hi-Tec Boots, and Lance Campers in reaching new audiences and potential consumers. 50 Campfires’ “Gear of the Year” Awards are the most prestigious in the camping industry.

“We’re greatly looking forward to Nick sharing the secrets to his success with 50 Campfires. We’re proud to be bringing the sessions ‘OmniContent’ which deals with topic of increasing the demand for content; and ‘0-100k Page Views In A Year’ covering the how-to’s of increasing your page views to our members and corporate partners during the Annual Conference” said TOWA Executive Director Burney Brown.

The TOWA conference at the La Torretta Lake Resort & Spa is open only to members and sponsors of the organization.

To learn more about 50 Campfires and OmniContent, contact: Nick Grzechowiak at [email protected]

To learn more about Texas Outdoor Writers Association, go to their website.